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#494949

RGB
73, 73, 73
Brightness
73.0
HSL (°,%,%)
0°, 0%, 29%
HSV V %
29%
Lab
31.0, 0.0, 0.0
CMYK (%)
0%, 0%, 0%, 71%
PNG size
4.5 KB
Tone / Feel
dark, muted warm hue
Black text 2.33:1 Fail (normal) · Fail (large)
White text 9.00:1 AAA (normal) · AAA (large)

Recommended text: White (9.00:1 — AAA / AAA)

RAL Classic RAL Design CMYK → RAL HEX → NCS HEX → Pantone Download A4 PDF

Color Profile: #494949

Common Name: Graphite Grey

RGB: (73, 73, 73)

HSL: (0, 0%, 29%)

Contrast vs White: 8.1, AA Pass

Contrast vs Black: 8.1, AA Pass

Mood:

The #494949 color carries an air of sophistication and subtlety. It reflects a balanced and neutral presence in design, offering a sense of professionalism and steadiness. It evokes modern minimalism and is often associated with contemporary, elegant aesthetics, fitting well in a variety of applications where subtlety is key.

Notable Matches:

  • Australian Standard AS2700 - Graphite Grey (#45484A)
  • BS 2660 - Blue Grey (#333E45)
  • Dulux Heritage - Ravens Flight (#343639)
  • Behr - Midnight Hour (#474849)
  • Benjamin Moore - Midnight Oil (#474849)

Why Designers Use It:

  • Neutral and Elegant: #494949 provides an understated sophistication that fits into various design contexts, particularly in modern architecture and interiors.
  • Versatility: Its subdued tone makes it ideal for background colors or creating depth in branding and user interface design. It's especially popular in corporate identity.
  • Timeless Appeal: This color reflects a sense of professionalism that remains relevant across trends. It can evoke a classic and timeless style, making it suitable for long-term use in products like furniture, logos, and tech accessories.
  • Industry Use: Widely used in manufacturing, especially in automotive and tech industries, #494949 aligns with sleek, modern designs. It's used for creating minimalistic interiors, exterior paint, and furniture.
  • Natural & Synthetic Origins: While often seen in urban and industrial design, this shade can resemble stone, graphite, or other naturally occurring grey materials, creating a blend of organic and engineered aesthetics.

Palette neighbours

#B6B6B6 Complement #494949 Triad 1 #494949 Triad 2 #494949 Analogous 1 #494949 Analogous 2