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#FFE928

Brightness
226.9
HSL (°,%,%)
54°, 100%, 58%
HSV V %
100%
Lab
91.5, -10.4, 85.3
PNG size
5.6 KB
Tone / Feel
mid, intense warm hue
Black text 16.94:1 AAA (normal) · AAA (large)
White text 1.24:1 Fail (normal) · Fail (large)

Recommended text: Black (16.94:1 — AAA / AAA)

Color Profile: #FFE928

Common Name: Yellow

RGB: (255, 233, 40)

HSL: (53°, 99%, 56%)

Contrast with White: 1.1 (Fails AA)

Contrast with Black: 10.8 (Passes AA)

Mood: Bright and energetic, this shade of yellow is often associated with happiness, positivity, and attention-grabbing designs. It radiates warmth and optimism, making it ideal for environments or designs that want to create an uplifting atmosphere. However, it can sometimes be overwhelming if overused due to its intense brightness.

Close Matches:

  • Australian Standard AS2700 - Buttercup: #F8C53B (ΔE=23.19)
  • BS 2660 - Canary: #EFC400 (ΔE=16.06)
  • Pantone FHI - Blazing Yellow: #FEE715 (ΔE=2.81)
  • RAL Classic - Luminous Yellow: #FEFA00 (ΔE=12.98)
  • Jotun Paint - Signal Yellow: #F6BE13 (ΔE=21.86)

Why Designers Use It:

Yellow is widely used by designers to evoke energy, creativity, and joy. It’s commonly found in signage and branding because of its ability to stand out and catch the eye. In terms of manufacturing, yellow is a popular choice for warning signs, construction equipment, and safety gear, where visibility is key. In fashion, it’s a seasonal color that can represent sunshine and warmth, often used in summer collections. Designers also tend to use yellow for its psychological impact: it stimulates mental clarity and decision-making, which makes it a great choice for interactive designs or call-to-action buttons.

Regional traditions associated with yellow include its use in various cultures for symbolism of prosperity and happiness. In some cultures, yellow is also considered a color of royalty or high status. The color has been historically linked to the arts, particularly in painting and interior design, where it symbolizes creativity and innovation. Yellow’s connection to nature is evident, too—think of the vibrant yellow of daffodils or the golden glow of sunlight.

Though trendy, yellow’s use in design is also timeless, with specific industries like road safety and construction consistently relying on it for visibility. Manufacturers continue to apply this color in a wide range of products, from cars to toys, because of its strong visual impact.

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