#FF99FF
- Brightness
- 201.5
- HSL (°,%,%)
- 300°, 100%, 80%
- HSV V %
- 100%
- Lab
- 76.8, 52.8, -34.8
- CMYK (%)
- 0%, 40%, 0%, 0%
- PNG size
- 4.3 KB
- Tone / Feel
- light, intense warm hue
Recommended text: Black (11.25:1 — AAA / AAA)
Color Profile: #FF99FF
Common Name: Pastel Pink
RGB: (255, 153, 255)
HSL: (300°, 100%, 80%)
Contrast:
Against White: 1.2 (Fails AA)
Against Black: 5.2 (Passes AA)
Mood: This color is often perceived as soft, gentle, and calming. It embodies a delicate, light-hearted aura, making it ideal for designs where warmth and a tender, approachable feeling are desired. Pastel pink is widely popular in modern design, especially in beauty, fashion, and lifestyle industries, where it adds a soothing touch to branding and imagery. It remains trendy and popular in youth-oriented markets and creative, friendly spaces.
Close Matches:
- ERICA PINK #BA5D83 (ΔE=41.47)
- Spring Azalea #DC7CB5 (ΔE=26.01)
- Flamingo Fun 2 #D388BA (ΔE=28.84)
- Haute Pink #D899B1 (ΔE=41.52)
- Pressed Flower #D390BF (ΔE=30.44)
Why Designers Use It: Pastel pink is a go-to choice in design for conveying softness and elegance, particularly in industries that focus on beauty, wellness, and fashion. Its versatility allows it to evoke feelings of calmness, warmth, and positivity, making it a strong contender in healthcare branding, interior design for peaceful spaces, and even as a subtle accent in tech branding aimed at younger audiences. The color has a timeless appeal, often used in retro or nostalgic designs as well. It’s linked to femininity in some regions but can transcend gender boundaries in more contemporary contexts, making it universally adaptable. Designers gravitate towards this color in contexts ranging from packaging to digital media because it creates a clean, friendly, and inviting atmosphere without overwhelming the viewer.