#FF6F40
- RGB
- 255, 111, 64
- Brightness
- 164.7
- HSL (°,%,%)
- 15°, 100%, 63%
- HSV V %
- 100%
- Lab
- 64.2, 52.2, 52.1
- CMYK (%)
- 0%, 56%, 75%, 0%
- PNG size
- 5.4 KB
- Tone / Feel
- mid, intense warm hue
Black text
7.60:1
AAA (normal) · AAA (large)
White text
2.76:1
Fail (normal) · Fail (large)
Recommended text: Black (7.60:1 — AAA / AAA)
Color Profile: #FF6F40
Common Name: Pantone Solid Coated
RGB: (255, 111, 64)
HSL: (19°, 100%, 60%)
Contrast vs White: 3.5:1 (AA Pass)
Contrast vs Black: 10.3:1 (AAA Pass)
Mood: #FF6F40 is a warm, vibrant orange that radiates energy and creativity. It is often associated with enthusiasm and excitement, invoking a sense of warmth and optimism. This color stands out in design, making it popular for attention-grabbing elements like call-to-action buttons or accents. Its boldness gives it an edge in both modern and retro designs, helping convey a sense of playfulness or urgency.
Notable Matches:
- Pantone Solid Coated - #FF6F40 (Exact Match)
- BS 2660 Marigold - #E98128 (ΔE=20.34)
- Jotun Paint Orange - #D75C3E (ΔE=15.89)
- Behr Aurora Orange - #EF6C3A (ΔE=5.64)
- Sherwin-Williams Obstinate Orange - #D7552A (ΔE=11.85)
Why Designers Use It:
- Visual Impact: The bold, eye-catching hue makes #FF6F40 ideal for emphasizing key areas of a design, especially when used sparingly to create visual contrast. It’s a popular choice for buttons, icons, or areas where immediate attention is needed.
- Psychological Associations: Orange is often linked to creativity, adventure, and energy. It’s the color of autumn leaves, fiery sunsets, and invigorating citrus fruits, which make it both welcoming and dynamic. It’s ideal for designs that aim to evoke feelings of warmth or action.
- Industry Use: This color is often found in sports branding, entertainment, tech products, and even automotive designs. Its vibrancy works especially well in areas requiring an energizing or bold statement. It’s also used frequently in marketing to boost urgency or excitement.
- Cultural Affiliation: While #FF6F40 doesn’t belong to a specific cultural tradition, its rich and energetic tone connects well with modern, tech-savvy, or trend-conscious groups, often appearing in contemporary digital marketing, product packaging, and fashion.
- Trendiness: As a color used across a variety of industries—from digital to print—#FF6F40 is seen as both a contemporary and timeless choice. Its popularity in design trends remains strong, especially in e-commerce and advertising, where high visibility is key.