#FF1531
- RGB
- 255, 21, 49
- Brightness
- 141.3
- HSL (°,%,%)
- 353°, 100%, 54%
- HSV V %
- 100%
- Lab
- 54.0, 79.1, 49.4
- CMYK (%)
- 0%, 92%, 81%, 0%
- PNG size
- 4.8 KB
- Tone / Feel
- mid, intense warm hue
Recommended text: Black (5.40:1 — AA / AAA (large))
Color Profile: #FF1531
Common Name: Red
RGB: (255, 21, 49)
HSL: (357, 100%, 54%)
Contrast Ratio (vs White): 4.6:1
Contrast Ratio (vs Black): 8.6:1
AA Pass/Fail: Pass
Mood Blurb: #FF1531 is a bold, eye-catching shade of red, often associated with energy, passion, and urgency. It's a color that commands attention and evokes strong emotions. Popular in entertainment and creative design, it's an expressive choice for those looking to make a statement, both in digital and print media.
Close Matches:
- Pantone FHI: Cherry Tomato (#EB3C27)
- RAL Classic: Luminous Red (#FC0000)
- BS 2660: Poppy Red (#C7361E)
- Behr: Fire Island (#DB472B)
- Jotun Paint: (#D75C3E)
Why Designers Use It:
This particular red is popular in the arts and entertainment industry, often used in visual arts, graphic design, and fashion due to its strong emotional impact. It is a go-to choice for highlighting urgent calls to action or conveying strong passion and vibrancy. Its boldness makes it ideal for use in logos, marketing materials, and advertising aimed at a younger, trend-conscious audience. #FF1531 is also a favorite in web design for buttons, banners, and notifications, making it a versatile tool for drawing immediate attention. Notably, this red is seen in various branding efforts, notably in food products, to convey heat or spiciness, adding to its broad appeal in both design and consumer goods.