#FED688
- Brightness
- 219.7
- HSL (°,%,%)
- 40°, 98%, 76%
- HSV V %
- 100%
- Lab
- 87.5, 4.2, 43.6
- CMYK (%)
- 0%, 16%, 46%, 0%
- PNG size
- 5.6 KB
- Tone / Feel
- light, intense warm hue
Recommended text: Black (15.19:1 — AAA / AAA)
Color Profile: #FED688
Common Name: Vivid Yellow
RGB: 254, 214, 136
HSL: 43°, 92%, 75%
Contrast vs White: 3.7 (Pass AA)
Contrast vs Black: 10.1 (Pass AAA)
Mood Blurb:
This color exudes warmth and energy, bringing to mind bright sunny days and cheerful atmospheres. It's often associated with positivity and creativity, making it an excellent choice for design projects that aim to inspire or uplift. The hue's golden undertones give it a touch of sophistication while remaining accessible and fresh.
Notable Matches:
- Tikkurila - Vivid Yellow (#FED688) Exact Match
- Benjamin Moore - Broadway Lights (#F4D380)
- Jotun - Daisy (#FFD586)
- PPG - Maybe Maui (#F6D48D)
- Kilz - Yellow Duckling (#FED98E)
Why Designers Use It:
Vivid Yellow is often used in branding, advertising, and interior design due to its ability to draw attention and invoke warmth. It is a trendy choice for modern projects, particularly in industries that focus on innovation, creativity, and optimism—like tech, fashion, and entertainment. The color is frequently seen in marketing materials aimed at uplifting and energizing the audience.
This hue is naturally associated with light, energy, and happiness, which makes it a popular choice in summer-themed designs or spaces meant to feel lively and welcoming. The strong contrast it provides with darker tones makes it an excellent accent color in minimalist and contemporary design schemes.
In terms of regional significance, yellow tones like these are commonly seen in cultures that emphasize joy and prosperity, such as in Mediterranean regions or tropical areas. It is also widely used in road safety signage and branding related to energy, such as solar power companies.