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#FE7F00

Brightness
169.6
HSL (°,%,%)
30°, 100%, 50%
HSV V %
100%
Lab
66.7, 42.9, 73.8
PNG size
4.8 KB
Tone / Feel
mid, intense warm hue
Black text 8.25:1 AAA (normal) · AAA (large)
White text 2.55:1 Fail (normal) · Fail (large)

Recommended text: Black (8.25:1 — AAA / AAA)

Color Profile: #FE7F00

Common Name: Natural Color System Orange

Hex: #FE7F00

RGB: 254, 127, 0

HSL: 30°, 100%, 50%

Contrast with White: 5.7 (AA pass)

Contrast with Black: 10.6 (AA pass)

Mood Blurb: This bright, bold shade of orange exudes energy, warmth, and vibrancy. It's a color that grabs attention, evoking feelings of optimism and enthusiasm. Popular in design for its high visibility and motivational connotations, it’s often used in branding and creative industries.

Named Matches:

  • Australian Standard AS2700 – Marigold #EA7A26 ΔE=14.01
  • British Standard BS 381C:1996 – Light Orange #EF841E ΔE=11.06
  • Jotun Paint – Yellow #FF9F12 ΔE=17.29
  • Federal Standard 595c – 22510 Orange #EE6732 ΔE=22.11
  • Pantone Solid Coated – Hexachrome Orange C #FF7D00 ΔE=1.39

Why Designers Use It:

This striking hue is a popular choice in designs that aim to stand out, especially in marketing materials and advertising. Designers often choose this color for its strong, warm tones that command attention without being overwhelming. Orange, especially this shade, is associated with creativity, energy, and enthusiasm, making it a favored color in industries like entertainment, technology, and sports. The color is also commonly seen in safety and emergency signs due to its high visibility, especially in road construction and vehicle decals.

The presence of this color in product branding, especially in the consumer goods sector, is meant to inspire urgency, excitement, and action. It's closely tied to modern aesthetics, often appearing in digital interfaces and apps, where catching the user’s eye quickly is paramount.

Palette neighbours