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#FDC651

Brightness
207.1
HSL (°,%,%)
41°, 98%, 65%
HSV V %
99%
Lab
82.8, 8.0, 63.9
PNG size
5.8 KB
Tone / Feel
light, intense warm hue
Black text 13.37:1 AAA (normal) · AAA (large)
White text 1.57:1 Fail (normal) · Fail (large)

Recommended text: Black (13.37:1 — AAA / AAA)

Color Profile: #FDC651

Common Name: Imperial Yellow

RGB: 253, 198, 81

HSL: 38, 95%, 67%

Contrast vs White: 2.4 (AA pass)

Contrast vs Black: 9.6 (AA pass)

Color Mood:

This warm, golden shade has an inviting and vibrant energy. Often associated with optimism, creativity, and luxury, it adds a radiant, sunny touch to any palette. It invokes the feeling of sunlight, uplifting environments, and artistic spaces, making it popular in both design and entertainment fields.

Close Named Matches:

  • Benjamin Moore: Imperial Yellow #FDC651 (ΔE=0.00)
  • Australian Standard AS2700: Custard #F3C55B (ΔE=6.73)
  • Jotun Paints: Sienna Orange #FEC35A (ΔE=5.14)
  • Pantone Solid Coated: 135 C #FFC550 (ΔE=1.37)
  • PPG Pittsburgh Paints: Fuzzy Navel #FFD15C (ΔE=5.37)

Why Designers Use It:

This color stands out for its versatility and ability to communicate energy and enthusiasm. Designers use it in branding, art, and entertainment to evoke feelings of warmth and cheer. It's often used in spaces requiring brightness and positivity, like children's areas, modern branding, or entertainment-themed environments. Its use is common in designs aiming to create optimism and creativity.

The color is often seen in branding, product packaging, and digital design, especially in areas where attention and happiness need to be conveyed. Its natural origins, like sunlit hues or golden flowers, also make it ideal for industries looking to invoke a sense of nature or positivity, like wellness products or educational tools.

Additionally, its balanced contrast against both white and black gives it flexibility in a wide range of design contexts. Whether it’s used in a warm, inviting space or as a focal point in a graphic design, its adaptability makes it a designer's go-to for standout designs.

Palette neighbours