#FD5108
- RGB
- 253, 81, 8
- Brightness
- 151.6
- HSL (°,%,%)
- 18°, 98%, 51%
- HSV V %
- 99%
- Lab
- 58.8, 63.0, 67.8
- CMYK (%)
- 0%, 68%, 97%, 1%
- PNG size
- 6.1 KB
- Tone / Feel
- mid, intense warm hue
Black text
6.36:1
AA (normal) · AAA (large) (large)
White text
3.30:1
Fail (normal) · AA (large) (large)
Recommended text: Black (6.36:1 — AA / AAA (large))
Color Profile: #FD5108
Common Name: Vivid Orange
RGB: 253, 81, 8
HSL: 21°, 96%, 51%
Contrast with White: 8.1 (Passes AA)
Contrast with Black: 10.5 (Passes AA)
Mood Blurb: A bold, energetic color associated with enthusiasm, creativity, and action. Vivid Orange is widely used in design to grab attention, evoke excitement, and create a dynamic atmosphere. Popular in marketing and branding, this color has an uplifting feel that works well across a wide range of industries.
Close Named Matches:
- Australian Standard AS2700 - Mandarin: #D8502B - ΔE=23.38
- BS 2660 - Poppy Red: #C7361E - ΔE=25.61
- RAL Classic - Luminous Orange: #FF1A00 - ΔE=15.56
- Pantone Solid Coated - PANTONE 1655 C: #FF5113 - ΔE=2.17
- Benjamin Moore - Festive Orange: #EA5924 - ΔE=14.57
Why Designers Use It:
- Trendiness: This color is especially trendy in branding and advertising, evoking energy and action. It works well in industries like entertainment, food, and tech for stimulating excitement and grabbing attention.
- Industrial Use: Frequently seen in automotive design, safety signs, and sportswear, where visibility and alertness are key.
- Psychological Impact: Orange stimulates creativity, increases energy, and promotes feelings of enthusiasm. It's an ideal color for marketing materials that aim to inspire quick action.
- Global Appeal: Vivid Orange is universally recognized, with a strong presence in both modern and classic design. It has a cultural connection to warmth, vitality, and even the autumn season in various regions.
- Material Origins: While not derived from a specific natural element, this color can be found in various synthetic products, from plastics to paints, often associated with high-visibility materials like traffic cones and workwear.