#FD4239

Color Profile: #FD4239

Common Name: Pantone Warm Red (digital sRGB approximation)

Specs

HEX: #FD4239
RGB: 253, 66, 57
HSL: ~3°, ~98%, ~61%
HSV: ~3°, ~77%, ~99%
CMYK (process approx): ~0, ~74, ~77, ~1
Category: high-chroma warm red / red-orange

Accessibility & Contrast

On White (#FFFFFF): ~3.5:1 — AA passes for large text (≥18.66px regular / ≥14px bold), fails for normal text
On Black (#000000): ~6.0:1 — AA passes for normal text; AAA passes for large text

Tip: For body copy, pair #FD4239 with near-black text. On light backgrounds, reserve it for buttons, chips, and accents.

Mood & Use Vibes

This is a punchy, extroverted red that leans into orange—fast, confident, and a little spicy. It grabs attention without going neon, making it perfect for CTAs, sale flags, and energetic branding. In print, it reads classic and warm; on screens, it feels immediate and modern.

Close Named Matches (top hits)

• Pantone Solid Coated — Warm Red C (exact hit): #FD4239 — ΔE=0.00
• AMS Std. 595a — 28913 Fluorescent Red: #F64336 — ΔE≈2.76 (slightly more orange/fluoro pop)
• Federal Standard 595c — 28913 Fluorescent Red-Orange: #F34334 — ΔE≈3.89 (near twin, marginally deeper)
• Pantone CMYK Guide — P 45-8 C: #EF3E2D — ΔE≈4.99 (print-friendly, a touch darker)
• TRUMATCH 6-a: #E31C2A — ΔE≈8.94 (deeper, more crimson tilt)

Note: When ΔE is under ~5, most viewers read them as virtually the same in context. For brand-critical work, proof on target stock/finish.

Why Designers Use It.

• Iconic in print workflows. As a Pantone Warm Red digital twin, #FD4239 maps cleanly to coated stock scenarios, giving packaging and editorial spreads a reliable, saturated warm red without muddying.
• Action-forward UI. It’s a natural CTA shade: high salience against neutrals, readable as “urgent but friendly.” E-commerce uses it for promo badges; dashboards for warnings; media apps for record/live states.
• Brand storytelling. Warm reds skew “human, flavorful, energetic.” Food & beverage, sports, and entertainment brands lean on this hue to signal heat, speed, and celebration without drifting into harsh siren red.
• Signal without hazard tape. Compared to pure safety reds, this variant keeps approachability. It’s common on consumer electronics accents, apparel trims, and soft-touch plastics where a friendly pop beats industrial severity.
• Trend-ready across regions. Orange-red cycles in logo refreshes and event identities because it photographs well, survives social compression, and holds saturation under indoor tungsten and daylight LEDs.

Pairing Notes

Neutrals: charcoal (#111), graphite grays, bone (#F8F5EE).
Complements: cool teals (#1FA6A6), muted cyan (#3AA7C8) for sporty contrast.
Analogous: tomato (#F4511E), coral (#FF6A51) for warm, editorial palettes.

Swatch

  #FD4239