#F32837

Color Profile: #F32837

Subject: Arts & Entertainment / Visual Art & Design

Common Name: Pantone Red 032 C (exact hit)

Specs (rounded, practical):

• RGB: ~243, 40, 55
• HSL: ~356°, ~89%, ~55%
• HSV: ~356°, ~84%, ~95%
• CMYK (process approx): ~0, 84, 77, 5
• Relative Luminance (Y): ~0.21

Contrast vs White/Black (WCAG 2.1):

• On White: ~4.1:1 — AA large text ✓, AA normal ✗, AAA ✗
• On Black: ~5.2:1 — AA normal ✓, AAA large ✓, AAA normal ✗

Mood Snapshot:
Punchy and direct, #F32837 reads as a no-nonsense action red. It’s built for headlines, badges, and event posters where speed matters. On screen it feels energetic without tipping into neon; in print it’s a classic brand driver that stays legible when paired smartly.

Close Named Matches (top, practical picks):

• Exact Match — Pantone Solid Coated: Red 032 C — #F32837 (ΔE=0.00)
• Pantone CMYK Guide: P 48-8 C — #EE212E (ΔE≈3.36)
• TRUMATCH: Trumatch 6-a — #E31C2A (ΔE≈5.05)
• AMS Std. 595a: 38905 – Fluorescent Red — #F33932 (ΔE≈6.27)
• NCS 1950: S 0580-Y90R — #E8393B (ΔE≈8.08)

Note: Smaller ΔE ≈ closer visual match; coating, substrate, and lighting still nudge perception.

• Why Designers Use It

• Brand Impact, fast: This red lands attention in milliseconds. Great for logos, app badges, sale stickers, sports marks, and festival artwork where the message can’t wait.
• Print-ready lineage: As a spot color (Red 032 C), it converts cleanly on coated stocks and holds saturation in offset and screen printing. For process builds, expect rich magenta/yellow with a touch of black to steady gain.
• Wayfinding & safety accents: High-chroma reds cue urgency. Useful for warnings, emergency UI states, and packaging callouts (with tested contrast). Pair with off-white or deep charcoal for clarity.
• Cross-industry reach: From entertainment posters and album art to apparel trims, sports gear, consumer electronics accents, even automotive badges — it photographs well and stays bold under stage lighting.
• UX pragmatics: As text, it prefers dark backdrops (AA normal passes on black). On light themes, keep it for icons, buttons with bold weight, or large headings; add a subtle shadow or outline if legibility dips.
• Culture & vibe: Energetic, celebratory, and action-forward — fits launch moments, premieres, and performance branding without the sterile feel of pure primary red.

Quick Pairing Tips:
Deep charcoal (#1A1A1A), warm off-white (#F7F3EF), and muted teal (#1E8A97) keep #F32837 crisp without a fight. For gradients, blend toward a slightly darker step (~#C81F2D) or a warm coral (~#FF5A4E) to build depth.