#EF3E2D
- RGB
- 239, 62, 45
- Brightness
- 139.9
- HSL (°,%,%)
- 5°, 86%, 56%
- HSV V %
- 94%
- Lab
- 54.0, 65.9, 50.4
- CMYK (%)
- 0%, 74%, 81%, 6%
- PNG size
- 5.2 KB
- Tone / Feel
- mid, intense warm hue
Recommended text: Black (5.40:1 — AA / AAA (large))
Color Profile: #EF3E2D
Common Name: Pantone CMYK Color Guide
RGB: (239, 62, 45)
HSL: (6°, 85%, 58%)
Contrast Ratios:
- White: 4.4:1 (AA pass)
- Black: 10.6:1 (AA pass)
Mood Blurb:
This color exudes warmth and energy, radiating an intense vibrancy reminiscent of ripe fruits and fiery sunsets. Often associated with urgency or passion, it commands attention in design and branding. The color evokes excitement and draws the eye, making it popular in sectors aiming to provoke strong emotions or stand out boldly.
Notable Matches:
- Pantone CMYK Color Guide - #EF3E2D (Exact Match)
- Australian Standard AS2700 - Mandarin - #D8502B
- BS 381C:1996 - Bold Red - #DD3524
- Benjamin Moore - Tawny Day Lily - #E14328
- Behr - Fire Island - #DB472B
Why Designers Use It:
This shade is frequently used in industries where high visibility and a sense of urgency are important. It's popular in the retail and food sectors, specifically for brands that want to convey a sense of excitement, warmth, and accessibility. The bright, intense hue often triggers a psychological response—evoking feelings of hunger or desire, which is why it's common in fast food logos and sale signage. It's also a trendy choice in modern graphic design, fashion, and branding, especially in campaigns meant to stand out. Its use can be seen in both digital and print media, often highlighted in advertisements, online banners, and packaging. Though it’s primarily used in consumer-facing designs, it also finds relevance in the automotive industry for high-performance vehicles, conveying power and speed. The association with energy and boldness is also evident in its use for sports teams and tech brands looking to create a dynamic and forward-thinking image.