#ED6C17
- RGB
- 237, 108, 23
- Brightness
- 154.0
- HSL (°,%,%)
- 24°, 86%, 51%
- HSV V %
- 93%
- Lab
- 60.6, 45.9, 64.3
- CMYK (%)
- 0%, 54%, 90%, 7%
- PNG size
- 5.7 KB
- Tone / Feel
- mid, intense warm hue
Recommended text: Black (6.76:1 — AA / AAA (large))
Color Profile: #ED6C17
Common Name: Orange
RGB: 237, 108, 23
HSL: 28, 91%, 51%
Contrast vs White: 5.1 (AA Pass)
Contrast vs Black: 8.9 (AA Pass)
Mood: This bold, vibrant orange radiates warmth and energy, often associated with enthusiasm, creativity, and adventure. It's an attention-grabber that conveys a sense of urgency and excitement, making it perfect for call-to-action buttons, promotions, or any design that seeks to inspire action.
Named Matches:
- Natural Color System (NCS): S 1080-Y50R #ED6C17
- Behr: Kumquat #F67524
- Jotun: Tangerine Blast #E48040
- Pantone FHI: Exuberance #E86800
- RAL Classic: Bright Red Orange #EE713A
Why Designers Use It:
This color is often used to invoke feelings of excitement, energy, and warmth. It is not just for creativity-driven projects but also for alertness or urgency, commonly used in advertising, sales, and branding. In design, it's popular in fashion, automotive, and tech industries due to its vibrant nature and ability to catch attention. It’s also a common color in safety and construction-related designs, often associated with caution or visibility. Depending on the industry, this color can either feel energetic and youthful or bold and serious, depending on how it’s paired.
This hue has been historically popular in marketing and branding for both large-scale consumer goods and high-end luxury products. Designers use it for promotional material, particularly in the food and beverage industries, where it stimulates appetite and promotes excitement. Its warm, bright tone is reminiscent of sunsets, flames, and autumn, which connects it to natural cycles and elements. This color also makes an appearance in safety-related products due to its visibility and high contrast against both light and dark backgrounds.