#ED4343
- RGB
- 237, 67, 67
- Brightness
- 141.2
- HSL (°,%,%)
- 0°, 83%, 60%
- HSV V %
- 93%
- Lab
- 54.5, 64.4, 39.0
- CMYK (%)
- 0%, 72%, 72%, 7%
- PNG size
- 4.9 KB
- Tone / Feel
- mid, intense warm hue
Black text
5.48:1
AA (normal) · AAA (large) (large)
White text
3.83:1
Fail (normal) · AA (large) (large)
Recommended text: Black (5.48:1 — AA / AAA (large))
Color Profile: #ED4343
Common Name: Vivid Red
RGB: (237, 67, 67)
HSL: H: 0°, S: 71%, L: 56%
Contrast vs White: 48.1 (AA Pass)
Contrast vs Black: 10.0 (AA Pass)
Mood Blurb: #ED4343 is a highly vibrant and intense red, evoking a sense of energy and boldness. Commonly used in design work that demands attention, it is often associated with passion, urgency, and power. This striking color makes a strong visual impact and is ideal for capturing the viewer's focus.
Close Named Matches:
- HOMEBUSH RED: #C73D2F (ΔE=13.22)
- Poppy Red: #C7361E (ΔE=14.79)
- Currant Red: #D21E2B (ΔE=9.49)
- Firelight: #EC4E46 (ΔE=4.43)
- PANTONE 179 C: #E23B30 (ΔE=7.22)
Why Designers Use It:
- Boldness and Attention-Grabbing: Designers use #ED4343 when they need to create an intense, striking visual that commands attention. It’s a go-to choice for call-to-action buttons, headers, and warnings in both print and digital mediums.
- Emotional Impact: The color evokes strong emotional responses like urgency, excitement, and passion. It’s often seen in advertising campaigns and product packaging to inspire quick decision-making.
- Associations with High Energy and Power: Many industries, especially those in retail, technology, and automotive, leverage this color to represent power, strength, and dynamic movement. For example, it's frequently used in sports car designs or energy drink labels.
- Notable in Specific Traditions: Red is a highly symbolic color in various cultures, often associated with luck, fortune, and celebration in regions like Asia, making it a popular choice in festive designs or branding targeting these markets.
- Trendiness: This particular shade of red is on-trend in fashion and interior design, where it’s used to make a bold statement, especially in accent walls, upholstery, and seasonal collections.