#E98C43
- RGB
- 233, 140, 67
- Brightness
- 168.1
- HSL (°,%,%)
- 26°, 79%, 59%
- HSV V %
- 91%
- Lab
- 66.9, 29.5, 52.6
- CMYK (%)
- 0%, 40%, 71%, 9%
- PNG size
- 6.5 KB
- Tone / Feel
- mid, intense warm hue
Recommended text: Black (8.30:1 — AAA / AAA)
Color Profile: #E98C43
Common Name: Orange
RGB: 233, 140, 67
HSL: 30°, 75%, 59%
Contrast vs White: 3.5:1 (AA Pass)
Contrast vs Black: 7.8:1 (AAA Pass)
Mood Blurb: This vibrant orange color exudes warmth and energy, often associated with enthusiasm, creativity, and action. It brings an invigorating and motivating presence, commonly used to draw attention or evoke a sense of positivity. Its bright and bold nature makes it ideal for accents and eye-catching design elements.
Named Color Matches:
- Pantone FHI: Sun Orange (#F18643)
- Behr Paint: Acapulco Sun (#EC8A47)
- Dulux Paint: Harvest Fruits 1 (#EC904D)
- Jotun Paint: Tangerine Blast (#E48040)
- PPG Paint: Carmelized Orange (#EF924A)
Why Designers Use It:
This color is widely used in industries that want to convey energy, vibrancy, and attention-grabbing appeal. It is a frequent choice for interior design, especially in areas where activity and movement are central—think kitchens or creative studios. Additionally, it makes a statement in automotive designs and consumer electronics, where it can symbolize modernity and excitement.
In the world of branding, it is often linked to companies or products that want to stand out in a competitive market—be it in the food and beverage industry or tech startups. Its appeal lies in its universal association with vitality and warmth, making it effective for youth-centric brands.
Regionally, it has cultural ties to energy and action-oriented activities—such as sports or adventure brands—and may reflect a sense of the natural world, reminiscent of sunsets or autumn hues. Its use in the military, aviation, and road safety also showcases its impact on visibility and alertness.
This color has a reputation for being modern and trendy, appealing to a variety of consumer groups, especially those looking for fresh and optimistic designs.