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#E7BD5A

Brightness
194.5
HSL (°,%,%)
42°, 75%, 63%
HSV V %
91%
Lab
78.5, 4.1, 54.6
PNG size
5.8 KB
Tone / Feel
mid, vivid warm hue
Black text 11.82:1 AAA (normal) · AAA (large)
White text 1.78:1 Fail (normal) · Fail (large)

Recommended text: Black (11.82:1 — AAA / AAA)

Color Profile: #E7BD5A

Common Name: Custard Yellow

RGB: 231, 189, 90

HSL: 41°, 72%, 64%

Contrast vs White: 55.5 (AA pass)

Contrast vs Black: 35.2 (AA pass)

Mood: This shade exudes warmth and brightness, with an inviting, sunny presence that creates a welcoming atmosphere. It’s often associated with light-hearted moments, bringing to mind soft, comforting tones, ideal for spaces designed to feel cozy and energizing. Commonly seen in branding that seeks to evoke optimism and friendliness.

Notable Color Matches:

  • Australian Standard AS2700 - Custard: #F3C55B
  • Behr - Lemon Twist: #EEBC5C
  • Pantone FHI - Mimosa: #EBBF57
  • Jotun Paint - Golden Lily: #F1BE55

Why Designers Use It:

This color is favored for its ability to evoke cheerfulness and clarity. It's often used in interior design and branding to create a sense of lightness and positive energy. Designers utilize this shade in casual environments, children's spaces, or areas where an uplifting vibe is desired. It’s especially popular in hospitality industries like cafes or restaurants, where a warm and approachable tone is essential. The color's connection to natural elements, like sunlight and ripe fruits, also makes it a staple in brands related to food, health, and wellness.

Palette neighbours