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#E71767

Brightness
132.2
HSL (°,%,%)
337°, 82%, 50%
HSV V %
91%
Lab
50.2, 75.5, 11.9
PNG size
4.8 KB
Tone / Feel
mid, intense warm hue
Black text 4.72:1 AA (normal) · AAA (large) (large)
White text 4.45:1 Fail (normal) · AA (large) (large)

Recommended text: Black (4.72:1 — AA / AAA (large))

Color Profile: #E71767

Common Name: Hot Pink

RGB: 231, 23, 103

HSL: 337°, 84%, 50%

Contrast vs White: 4.2 (AA pass)

Contrast vs Black: 6.1 (AA pass)

Mood: This vibrant shade of pink exudes energy and excitement. It brings a sense of boldness and playfulness, often seen in designs meant to catch attention. Perfect for brands and projects looking for an energetic, youthful, and modern feel. It can also invoke feelings of passion and confidence.

Notable Matches:

  • Pantone Rubine Red C - #D1005D
  • Behr Dragon Fruit - #D25063
  • Jotun Scarlet Dame - #C34644
  • Trumatch 1-a - #E73966
  • Federal Standard 595c - OSHA Safety Red - #B04243

Why Designers Use It:

  • This color is often selected for designs that aim to stand out and capture attention. It's bold, eye-catching, and full of energy, making it perfect for modern, youthful, or bold designs.
  • It’s commonly used in fashion, entertainment, and beauty industries, especially in branding that wants to appear fresh and lively. It's also a favorite in cosmetic packaging and advertising.
  • It has a high level of contrast against both black and white, making it suitable for signage and areas that require visibility and impact.
  • This particular shade is used by certain trendy brands, particularly in the fashion and lifestyle sectors. It's popular in marketing aimed at younger demographics.
  • Regional preferences for bright pinks are noted in countries that celebrate vibrant, bold color palettes—often associated with luxury or youthful exuberance. Some industries use it for high-visibility products or accessories.

Palette neighbours