#E70033
- RGB
- 231, 0, 51
- Brightness
- 127.5
- HSL (°,%,%)
- 347°, 100%, 45%
- HSV V %
- 91%
- Lab
- 48.5, 75.2, 41.2
- CMYK (%)
- 0%, 100%, 78%, 9%
- PNG size
- 5.4 KB
- Tone / Feel
- mid, intense warm hue
Recommended text: White (4.72:1 — AA / AAA (large))
Color Profile: #E70033
Common Name: Pantone 185 C
RGB: 231, 0, 51
HSL: 348°, 100%, 45%
Contrast vs White: 4.5 (AA pass)
Contrast vs Black: 12.8 (AA pass)
Mood and Popularity
The shade #E70033, also known as Pantone 185 C, exudes boldness and intensity, making it a favorite for attention-grabbing designs. Its vibrant red tones evoke a sense of urgency, passion, and energy. Common in branding and marketing, it is a go-to for companies seeking to convey power and excitement. The color remains iconic across fashion and interior design, with its vivid nature aligning it with vitality and warmth.
Close Named Matches:
- Australian Standard AS2700 - HOMEBUSH RED: #C73D2F (ΔE=21.49)
- BS 381C - Currant Red: #D21E2B (ΔE=9.59)
- Jotun - SCARLET DAME: #C34644 (ΔE=28.45)
- Pantone FHI - Flame Scarlet: #CD212A (ΔE=11.78)
- RAL Classic - Pure Red: #CE433F (ΔE=22.13)
Why Designers Use It
Visual Impact: Pantone 185 C is a highly versatile red, often chosen for its striking, energetic look. Designers love it for creating high-impact visuals in advertising, sports branding, and promotional materials. Its clarity and brightness make it pop against dark or neutral backgrounds.
Fashion & Interior Design: This shade is also a popular choice in fashion and home decor. It’s commonly used in both modern and retro designs, offering a timeless appeal. Interior designers often use this red to inject excitement into spaces without overwhelming them.
Regional Use: While red shades like Pantone 185 C are globally used, in countries like China, it carries additional significance linked to luck and prosperity, making it especially popular during festive seasons.
Industry Usage: The color is widely employed in the automotive industry for sports car designs, as well as in tech branding to denote innovation and energy. It’s also prevalent in packaging, where it drives urgency and influences purchasing decisions.