#E40521
- RGB
- 228, 5, 33
- Brightness
- 125.2
- HSL (°,%,%)
- 352°, 96%, 46%
- HSV V %
- 89%
- Lab
- 47.9, 73.6, 50.0
- CMYK (%)
- 0%, 98%, 86%, 11%
- PNG size
- 5.7 KB
- Tone / Feel
- mid, intense warm hue
Recommended text: White (4.84:1 — AA / AAA (large))
Color Profile: #E40521
Common Name: Fiery Red
RGB: (228, 5, 33)
HSL: (357, 95%, 45%)
Contrast:
vs. White: 7.3 (AA Pass)
vs. Black: 13.4 (AA Pass)
Mood: A vibrant, passionate shade that evokes energy and intensity, often associated with urgency and strong emotion. #E40521 is a bold, fiery red that makes a statement. It’s a color that attracts attention and demands action, commonly used in designs where impact is a priority.
Close Named Matches:
RAL Classic - Luminous Red (#FC0000)
Pantone FHI - Fiery Red (#D01C1F)
BS 2660 - Poppy Red (#C7361E)
Munsell Color System - 7.5r 5/16 (#DE352A)
Behr - Candied Cherry (#BF2010)
Why Designers Use It:
This color is widely used for high-visibility designs, especially in the automotive, safety, and marketing industries. Its intense hue is perfect for drawing attention to key elements such as call-to-action buttons, warnings, or promotions. #E40521’s deep, fiery tone makes it ideal for invoking a sense of urgency or passion, which is why it's frequently used in advertisements or emergency signage.
Moreover, it has a strong historical and cultural relevance. In the automotive industry, fiery reds like this have been linked to speed, power, and performance, often seen in sports cars or racing flags. It's also commonly found in military uniforms and road safety materials due to its high visibility.
This shade of red can be seen in traditional color schemes for fire engines and emergency vehicles worldwide, symbolizing urgency and alertness. While some regions might associate it with celebration (e.g., Chinese New Year or the color of lanterns), in other contexts, it may symbolize danger or warning.