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#E12028

Brightness
126.2
HSL (°,%,%)
358°, 76%, 50%
HSV V %
88%
Lab
48.5, 69.6, 46.8
PNG size
5.8 KB
Tone / Feel
mid, intense warm hue
Black text 4.44:1 Fail (normal) · AA (large) (large)
White text 4.73:1 AA (normal) · AAA (large) (large)

Recommended text: White (4.73:1 — AA / AAA (large))

Color Profile: #E12028

Common Name: Fiery Red

RGB: (225, 32, 40)

HSL: (360°, 85%, 51%)

Contrast with White: 5.0 (Passes AA)

Contrast with Black: 9.2 (Passes AA)

Mood: Fiery Red exudes energy, passion, and intensity. It is often associated with power, excitement, and action, making it a popular choice in industries like entertainment, fashion, and sports. Its vibrant tone is both attention-grabbing and commanding, while remaining balanced by its warm undertones.

Notable Matches:

  • Pantone FHI 18-1664 TCX - Fiery Red (#D01C1F) – A direct match with the same vivid, bold hue.
  • RAL 2004 - Pure Orange (#E55E33) – A close hue, though it leans slightly more towards orange, with a ΔE of 21.37.
  • Benjamin Moore 2011-10 - Orange (#E1422C) – A slightly deeper red with an ΔE of 10.10, aligning well in vibrant red tones.
  • Munsell Color System 7.5r 5/16 (#DE352A) – A slightly less saturated match with a ΔE of 6.17.
  • Pantone Solid Coated PANTONE 485 C (#DC291E) – A slightly darker red variant with a ΔE of 5.52, which shares a rich, intense red character.

Why Designers Use It

Fiery Red is favored by designers because it immediately draws attention, making it an ideal choice for brands or products needing high visibility and impact. Its emotional, passionate qualities lend themselves well to sports teams, high-energy fashion collections, and entertainment marketing. It’s a color often associated with strength, urgency, and even rebellion, giving it an edge in campaigns aimed at younger, adventurous audiences. This color is also effective in branding for products related to performance, such as cars, electronics, and energy drinks.

Fiery Red is used across various industries, from automotive to advertising, where it conveys confidence and excitement. Its vibrant nature is perfect for applications in digital design, especially in buttons, call-to-action elements, and other UI components where immediate user interaction is desired. In architecture and interior design, it’s used in accents to provide energy to spaces without overwhelming them.

Notably, this color is often linked to cultural representations of strength and power. It can be seen in traditional festivals, sports team colors, and even certain national identities where the color red has a historical significance.

Palette neighbours