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#DE1C85

Brightness
131.2
HSL (°,%,%)
328°, 78%, 49%
HSV V %
87%
Lab
49.6, 75.0, -7.5
PNG size
5.9 KB
Tone / Feel
mid, intense warm hue
Black text 4.61:1 AA (normal) · AAA (large) (large)
White text 4.55:1 AA (normal) · AAA (large) (large)

Recommended text: Black (4.61:1 — AA / AAA (large))

Color Profile: #DE1C85

Common Name: Fuchsia

RGB: 222, 28, 133

HSL: 328°, 83%, 49%

Contrast vs White: 4.5:1 (AA pass)

Contrast vs Black: 10.5:1 (AAA pass)

Mood Blurb

This vibrant shade of pink carries an energetic, bold, and slightly rebellious vibe. Its high saturation makes it a go-to choice for modern designs seeking to add drama and dynamism. The tone resonates with creativity and youthful flair, often appearing in fashion, cosmetics, and digital spaces. It has gained popularity in contemporary culture for its expressive and lively nature, making it perfect for products that want to stand out.

Close Named Matches:

  • Pantone Solid Coated: Fuchsia Purple - #DE1C85 (Exact match)
  • Behr: Hot Pink - #B04572
  • Benjamin Moore: Hot Lips - #BD4380
  • Dulux: Pugin Red - #93383F
  • Pantone Fashion Home Interiors: Fuchsia Purple - #D4367A

Why Designers Use It

This color is favored by designers for its ability to capture attention and create striking visual impact. It's often used in fashion for its bold statement quality, seen on everything from clothing to accessories. Its frequent appearance in branding, cosmetics packaging, and high-end digital interfaces is no surprise; its rich, warm, and deep pink undertones resonate with youth and confidence. This color doesn't just evoke fun, but also conveys sophistication, making it popular in luxury markets like beauty products and high-fashion. As a modern color, it’s heavily utilized in industries targeting millennials and Gen Z, where vibrant tones symbolize innovation and creativity.

Regionally, it’s seen often in Western design, especially in pop culture contexts and digital art where aesthetic audacity is appreciated. Its historical use in artistic circles (from fauvism to modern digital art) reflects a tradition of pushing boundaries and exploring bold statements in color. It also finds its home in the automotive and tech industries, where it is used to add a futuristic yet playful edge to products like electric vehicles and gadget accessories.

Palette neighbours