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#DD1B70

Brightness
128.3
HSL (°,%,%)
334°, 78%, 49%
HSV V %
87%
Lab
48.7, 73.2, 4.0
PNG size
5.8 KB
Tone / Feel
mid, intense warm hue
Black text 4.47:1 Fail (normal) · AA (large) (large)
White text 4.70:1 AA (normal) · AAA (large) (large)

Recommended text: White (4.70:1 — AA / AAA (large))

Color Profile: #DD1B70

Common Name: Magenta

RGB: 221, 27, 112

HSL: 338, 80%, 50%

Contrast vs White: 5.6 (AA Pass)

Contrast vs Black: 7.3 (AA Pass)

Mood: This vivid magenta hue invokes energy and excitement. It is bold and eye-catching, often associated with creativity, innovation, and modern aesthetics. It’s a color that resonates with the creative industries and is commonly used in art and design to inspire forward-thinking and bold ideas.

Named Matches:

  • Pantone FHI 18-2143 TCX Beetroot Purple: #CF2D71 (ΔE=7.97)
  • Pantone Solid Coated PANTONE 213 C: #E81E75 (ΔE=3.56)
  • RAL 4010 Telemagenta: #C05281 (ΔE=25.64)
  • Benjamin Moore Peony: #C94571 (ΔE=17.41)
  • Trumatch 48-a: #E3007D (ΔE=8.68)

Why Designers Use It

This color is widely used for its ability to stand out and capture attention, especially in industries like fashion, graphic design, and modern branding. Designers gravitate towards this hue for high-impact projects, where a strong visual presence is needed. It aligns with trends in contemporary design, particularly in marketing, advertising, and digital products. The shade evokes a sense of urgency and boldness, making it ideal for attention-grabbing elements such as call-to-action buttons, banners, or logos.

Its appeal is not limited to the arts and entertainment industry; it also finds use in tech and consumer goods, particularly for products targeted at a younger, trend-conscious audience. The popularity of magenta has been bolstered by its digital applications and its ability to convey modernity and creativity.

Palette neighbours