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#DC291E

Brightness
124.7
HSL (°,%,%)
3°, 76%, 49%
HSV V %
86%
Lab
48.1, 66.1, 51.0
PNG size
5.8 KB
Tone / Feel
mid, intense warm hue
Black text 4.38:1 Fail (normal) · AA (large) (large)
White text 4.80:1 AA (normal) · AAA (large) (large)

Recommended text: White (4.80:1 — AA / AAA (large))

Color Profile: #DC291E

Common Name: Pantone 485 C

RGB: 220, 41, 30

HSL: 4°, 79%, 47%

Contrast vs White: 4.4:1 (AA pass)

Contrast vs Black: 10.1:1 (AAA pass)

Mood:

This color evokes a strong, bold, and vibrant feeling, often associated with passion, energy, and warmth. It’s a dynamic and striking hue, often used in design contexts that aim to make a statement or capture attention. It has significant emotional weight, leaning towards intense enthusiasm or urgency, and is generally favored in designs that seek to stand out and energize.

Close Named Matches:

  • Pantone 485 C - #DC291E
  • Australian Standard AS2700 X14 - #D8502B (ΔE=15.30)
  • British Standard BS 381C:1996 Signal Red - #DD3420 (ΔE=3.01)
  • Munsell Color System 7.5r 5/16 - #DE352A (ΔE=5.17)
  • Dulux Heritage INCA ORANGE - #CD8161 (ΔE=47.27)

Why Designers Use It:

This color is commonly utilized in industries where boldness and visibility are key, such as in automotive design, fashion, and advertising. It is often associated with high-energy, vibrant designs and is known to evoke a sense of urgency and importance. While it is popular in modern and contemporary applications, it is also historically rooted in military and road safety contexts, where visibility is critical. The color has its place in both consumer products and larger-scale design, ranging from branding to interior decoration. Additionally, its usage can invoke associations with fire, heat, and passion, making it ideal for designs that aim to stimulate or energize the viewer.

Notably, Pantone 485 C, represented by #DC291E, has also found application in the fashion world, especially in the Pantone Fashion Home Interiors color palette. In design, its strength and contrast make it a sought-after choice for both modern and traditional applications, with its usage spanning across various industries, from manufacturing to branding and even healthcare.

Palette neighbours