#DA0D15

Color Profile: #DA0D15

Common Name: Arts & Entertainment / Visual Art & Design

RGB: rgb(218, 13, 21)

HSL: hsl(355, 88%, 45%)

Contrast with White: 7.4:1 (AA Pass)

Contrast with Black: 11.4:1 (AAA Pass)

Mood: This intense and bold red, often described as fiery, creates a sense of urgency, excitement, and passion. It is frequently used in design contexts that demand attention, signaling strength and power. While it can evoke aggression, it’s also associated with creativity and innovation in the art and design space. The color pops out in visual art, entertainment branding, and especially in contexts where visibility is key.

Close Matches:

• Australian Standard AS2700 - Mandarin: #D8502B
• BS 2660 - Poppy Red: #C7361E
• British Standard BS 381C:1996 - Signal Red: #DD3420
• Munsell Color System - 7.5r 5/16: #DE352A
• Pantone Solid Coated - 485 C: #DC291E

Why Designers Use It

This vibrant and bold red shade is often seen in design elements aiming for high impact, whether it’s in logos, art, or interior decor. Designers opt for this color to evoke emotions like passion, urgency, and power. It has a historical connection to strength and authority, often used in military, sports, and branding for high-energy products. It's particularly popular in industries such as entertainment, fashion, automotive, and tech, where striking designs help grab attention.

This red is not merely an aesthetic choice but also a psychological one. As a primary color, it draws from the natural world, often seen in the vibrant hues of flowers, fire, and certain gemstones. It stands for attention, urgency, and excitement. The connection to visual art and entertainment is significant, where it functions as a color that demands the viewer’s gaze. While it's a traditional color in many cultures, its modern use aligns with a shift toward bolder, more noticeable design choices.