#D7BE69

Color Profile: #D7BE69

Common Name: Luxurious Gold

RGB: (215, 190, 105)

HSL: H: 42° S: 58% L: 61%

Contrast vs White: 6.3 (AA Pass)

Contrast vs Black: 12.6 (AA Pass)

Mood: A warm, rich gold with an inviting, luxurious vibe. Often associated with elegance, this hue brings a sense of sophistication and high-end appeal. It finds frequent use in design schemes aiming for a premium, opulent aesthetic, and can evoke feelings of celebration, prestige, and creativity.

Close Named Matches:

• Benjamin Moore - Luxurious Gold #D7BE69
• Australian Standard AS2700 - Straw #E4C17E
• Behr Paint - Midori #DDC571
• Munsell Color System - 7.5y 8/6 #E0C774

Why Designers Use It:

This color is favored in luxury branding and interior design due to its opulent and inviting appearance. It’s widely used in products aiming to convey high value, including premium packaging, upscale interiors, and even high-end cars. The richness of this color makes it ideal for accentuating key design features, particularly in industries like jewelry, fashion, hospitality, and entertainment. Its use is not limited to any specific country or tradition, though it does align with themes of wealth and grandeur seen globally. In fact, gold-like tones are associated with certain mineral and natural elements, often representing light, wealth, or even sunlight at its peak. Its popularity in design is also a nod to cultural perceptions of prosperity, dating back centuries to ancient civilizations who associated gold with divine or royal power. Whether in digital design or physical products, the color’s consistency across various brands reflects its trusted association with quality and luxury.