#D61022
- RGB
- 214, 16, 34
- Brightness
- 118.2
- HSL (°,%,%)
- 355°, 86%, 45%
- HSV V %
- 84%
- Lab
- 45.3, 69.1, 46.2
- CMYK (%)
- 0%, 93%, 84%, 16%
- PNG size
- 6.1 KB
- Tone / Feel
- mid, intense warm hue
Recommended text: White (5.31:1 — AA / AAA (large))
Color Profile: #D61022
Common Name: Red
RGB: (214, 16, 34)
HSL: (355, 87%, 45%)
Contrast Ratio: Against white: 5.5:1 (AA pass), Against black: 10.3:1 (AA pass)
Mood Blurb: #D61022 is a bold and intense red, often seen as a color of passion, power, and attention-grabbing urgency. This shade evokes strong emotions and is typically used in contexts where energy and excitement are desired. Its vivid nature makes it stand out in both artistic and design environments, connecting with themes of love, danger, and vitality.
Close Matches:
- HOMEBUSH RED: #C73D2F (AS2700)
- Vermilion: #D0322C (Benjamin Moore)
- Poppy Red: #C7361E (BS 2660)
- Real Red: #BF2D32 (Sherwin Williams)
- Fiery Red: #D01C1F (Pantone FHI)
Why Designers Use It
Designers often turn to #D61022 for projects that require an immediate visual impact. This color is particularly popular in branding for industries like entertainment, fashion, and sports, where high energy and bold statements are key. It’s frequently used in product packaging, logos, and promotional materials to draw attention quickly. As a color that has a strong association with urgency and passion, it’s also widely used in traffic signals, warning labels, and safety markings. Its warm tone can also evoke a sense of warmth or intimacy, which is why it is often utilized in designs meant to create emotional connections.
This particular shade of red also has roots in traditional uses, symbolizing strength and power. You can find it frequently in automotive industries, sports team branding, and military applications. Moreover, its use in pop culture has grown, becoming an iconic color in advertisements, movies, and art, known for its ability to convey action and excitement. Additionally, it carries a certain sophistication when paired with other contrasting tones, making it versatile for both modern and classic design styles.