#D4781F
- RGB
- 212, 120, 31
- Brightness
- 148.3
- HSL (°,%,%)
- 30°, 74%, 48%
- HSV V %
- 83%
- Lab
- 59.5, 30.1, 59.4
- CMYK (%)
- 0%, 43%, 85%, 17%
- PNG size
- 5.6 KB
- Tone / Feel
- mid, vivid warm hue
Recommended text: Black (6.51:1 — AA / AAA (large))
Color Profile: #D4781F
Common Name: Pumpkin
RGB: 212, 120, 31
HSL: 27°, 76%, 49%
Contrast Ratio: Against White: 5.1:1 (AA pass) | Against Black: 10.4:1 (AAA pass)
Mood and Usage
This color exudes warmth and vibrancy, reminiscent of autumn harvests and fall foliage. It's an energetic hue often associated with creativity, fun, and warmth, evoking a sense of comfort and coziness. Popular in graphic design for its boldness, it's both inviting and attention-grabbing.
It's a popular color in industries such as food packaging, interior design, and fashion, specifically in seasonal product lines and advertising campaigns that need to convey warmth and enthusiasm.
Close Matches:
- Australian Standard AS2700 - Pumpkin: #D67629 (ΔE=4.28)
- BS 2660 - Marigold: #E98128 (ΔE=6.70)
- Pantone 7413 C: #D97A23 (ΔE=1.60)
- Jotun Paint - Tangerine Blast: #E48040 (ΔE=10.60)
- Behr - Bonfire: #D87A23 (ΔE=1.27)
Why Designers Use It
Designers use #D4781F for its ability to immediately capture attention without overwhelming the viewer. This makes it a staple in branding and marketing, especially in areas where an eye-catching yet friendly tone is needed. It's also commonly used in interior design for creating cozy, inviting spaces or accent walls. This color plays well in both modern and rustic settings, offering a timeless appeal.
Being a part of the orange family, this color often symbolizes creativity and innovation, making it popular in advertising related to food, leisure, and entertainment. It's particularly effective in autumn-themed campaigns, as its warm tones complement seasonal aesthetics. While it's traditionally associated with fall, the color is timeless and adaptable, allowing it to cross over into many different industries.
Due to its energetic yet approachable nature, #D4781F is frequently found in fashion collections, specifically in items that require a bold statement or warmth. It's seen across various design industries such as textiles, automotive, and even in road safety for its bright visibility.