#D20000

Color Profile: #D20000

Common Name: Red

RGB: (210, 0, 0)

HSL: (0, 100%, 41%)

Contrast (vs White): 8.5 (AA pass)

Contrast (vs Black): 15.0 (AA pass)

Mood: This red hue conveys boldness, passion, and intensity. It is frequently used to grab attention and evoke strong emotions. Its vividness can symbolize both danger and love, making it suitable for action-driven or love-centric designs. While often associated with warning signs and critical messages, it has also seen a resurgence in modern design for brands aiming for power and audacity.

Named Matches:

• Mandarin (Australian Standard AS2700 - #D8502B) - ΔE=21.83
• Poppy Red (BS 2660 - #C7361E) - ΔE=17.30
• Signal Red (BS 381C - #DD3420) - ΔE=10.61
• Salmon Red (BS4800 - #DC1E04) - ΔE=3.79
• Corazon (Pantone FHI - #D22809) - ΔE=6.63

Why Designers Use It:

• High Visibility: Red commands attention. It is widely used in areas where quick reactions or strong emotions are expected, such as warning signs, emergency vehicles, or advertisements.
• Emotional Impact: Red is deeply tied to both positive (love, passion, energy) and negative (danger, aggression) emotions. Designers use this versatility to elicit an immediate response, depending on the context.
• Bold and Powerful: In modern branding, especially for tech or luxury products, this shade of red signifies strength and confidence. It’s a go-to for brands wanting to project an assertive image, like in logos or call-to-action buttons.
• Cultural Significance: Red is highly significant in various cultures; in China, it symbolizes good fortune and happiness, while in the West, it can imply urgency or danger. Designers factor this into their color strategies based on the intended audience.
• Traditions: Red's use dates back centuries, especially in art and clothing, to signal status or importance. It was historically made from natural elements like cochineal insects, which made it an expensive and sought-after color.