#D12A2F

Color Profile: #D12A2F

Common Name: Flame Scarlet

RGB: rgb(210, 42, 47)

HSL: hsl(0, 73%, 50%)

Contrast Ratio (vs white): 4.77 (AA Pass)

Contrast Ratio (vs black): 7.36 (AAA Pass)

Mood: A powerful and attention-grabbing red, often associated with passion, energy, and excitement. Its vibrant and intense tone makes it stand out in design, providing a bold, assertive presence. This color is frequently used in advertising and branding to evoke strong emotions, urgency, and strength.

Close Named Matches:

• Pantone FHI 18-1662 TCX - Flame Scarlet: #CD212A (ΔE=2.07)
• BS 381C-539 - Currant Red: #D21E2B (ΔE=3.40)
• RAL 3028 - Pure Red: #CE433F (ΔE=11.03)
• Behr PPH-64 - Bullfighter Red: #C9262B (ΔE=2.43)

Why Designers Use It

This fiery red hue is known for its high impact and strong visual presence. Designers frequently use it to capture attention and to symbolize energy, passion, and urgency. It is a favored color in industries like advertising, entertainment, and automotive, where creating a sense of dynamism and action is key. Its use in branding often evokes a feeling of boldness and high performance.

Flame Scarlet is also associated with high-energy environments, particularly in sports, where it's used to promote excitement and competition. While it can be seen in certain traditional cultural motifs, it is more widely popular in modern design, from product packaging to website buttons that encourage immediate action.

The color is often linked to specific seasonal events or environments. Its intense warmth can reflect the heat of summer, the vibrancy of festivals, or even the warmth of a sunset.

This color's versatility means it is often employed for digital media, automotive designs, and luxury products, where its striking presence is a symbol of success and exclusivity.