#CD2027
- RGB
- 205, 32, 39
- Brightness
- 115.5
- HSL (°,%,%)
- 358°, 73%, 46%
- HSV V %
- 80%
- Lab
- 44.5, 64.2, 42.0
- CMYK (%)
- 0%, 84%, 81%, 20%
- PNG size
- 6.2 KB
- Tone / Feel
- mid, vivid warm hue
Recommended text: White (5.48:1 — AA / AAA (large))
Color Profile: #CD2027
Common Name: Red
RGB: (205, 32, 39)
HSL: H: 360°, S: 83%, L: 51%
Contrast:
- Vs. White: 4.4:1 (AA pass)
- Vs. Black: 8.9:1 (AAA pass)
Mood Blurb: A vibrant, attention-grabbing shade of red that brings energy, urgency, and boldness to any design. Popular in branding, especially in industries that aim to invoke passion and excitement. Its striking nature makes it a favorite for attention-demanding elements, such as call-to-action buttons, but also gives off a sense of warning and caution when used in excess. This color remains a classic in many design palettes, evoking feelings of warmth and intensity.
Named Matches:
- Pantone FHI 18-1650 TSX, Endangered - #CD2428 (ΔE=0.98)
- Australian Standard R22, HOMEBUSH RED - #C73D2F (ΔE=10.92)
- British Standard BS 2660, Poppy Red - #C7361E (ΔE=9.80)
- Behr PPH-64, Bullfighter Red - #C9262B (ΔE=3.67)
- RAL Classic RAL 3028, Pure Red - #CE433F (ΔE=13.77)
Why Designers Use It:
This striking red color, #CD2027, is a designer's go-to when aiming for a bold, intense visual impact. Its use is widespread in various industries, particularly in branding for companies looking to instill energy, passion, or urgency into their designs. This shade, thanks to its visibility and brightness, works well in advertising and marketing materials, urging consumers to take action. Furthermore, this color’s application isn't limited to the design world; it can often be seen in traffic safety, automotive designs, and even in interior design for modern or avant-garde spaces.
Its cultural and regional relevance is widespread, as red is a globally recognized color that conveys various meanings depending on the context—ranging from danger and caution in industrial settings to power and passion in fashion and entertainment. Additionally, #CD2027 is popular in various commercial applications, notably in the food industry, where it stimulates appetite and attention. Trend-wise, this color continues to remain relevant, adapting well to both vintage and contemporary palettes.