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#C97946

Brightness
145.7
HSL (°,%,%)
23°, 55%, 53%
HSV V %
79%
Lab
58.5, 26.6, 40.7
PNG size
6.2 KB
Tone / Feel
mid, vivid warm hue
Black text 6.31:1 AA (normal) · AAA (large) (large)
White text 3.33:1 Fail (normal) · AA (large) (large)

Recommended text: Black (6.31:1 — AA / AAA (large))

Color Profile: #C97946

Common Name: Golden Brown

RGB: (201, 121, 70)

HSL: (30°, 53%, 50%)

Contrast vs White: 4.3 (AA pass)

Contrast vs Black: 7.5 (AA pass)

Mood & Popularity

This color evokes warmth and sophistication, often associated with earthy tones and natural elements. It is widely used in design to create a rich, yet approachable aesthetic. Popular in interior design, fashion, and branding, it brings a sense of stability and luxury without being overly bold. It enjoys consistent use in the creative industries, particularly in the context of vintage, rustic, and retro themes.

Close Named Matches:

  • Australian Standard AS2700 - BUFF (#C48445)
  • BS 381C - Golden Brown (#A86C29)
  • Jotun Paint - Tropical Burst (#C9764B)
  • Benjamin Moore - Buttered Yam (#C47641)

Why Designers Use It

Golden Brown is a versatile color, often seen in both contemporary and traditional design projects. It is a favorite for creating inviting spaces that feel warm, welcoming, and grounded. Designers frequently use it in combination with neutral tones to establish a balanced and timeless look. Whether it's in home decor or branding, this hue brings an element of sophistication without overpowering its surroundings. Its usage spans industries from furniture design, automotive, to packaging, with a focus on conveying trustworthiness and elegance. Interestingly, it’s also linked to organic and natural aesthetics, often associated with materials like wood, leather, and stone.

Palette neighbours