#C9282D

Color Profile: #C9282D

Common Name: Pantone 1797 C

RGB: (201, 40, 45)

HSL: (6°, 78%, 49%)

Contrast vs White: 5.8 (AA Pass)

Contrast vs Black: 5.9 (AA Pass)

Color Mood:

This color exudes energy and passion, often associated with urgency and excitement. It is a bold red that commands attention while maintaining warmth and richness. Commonly seen in high-visibility contexts, its bright and vibrant nature makes it ideal for drawing focus and adding intensity to design.

Notable Matches:

• Behr - Bullfighter Red: #C9262B (ΔE=1.04)
• Benjamin Moore - Ruby Red: #CB2D2D (ΔE=1.63)
• Pantone FHI - High Risk Red: #C71F2D (ΔE=2.46)
• Trumatch - 6-a3: #C5222A (ΔE=1.41)
• Federal Standard - Coast Guard Red: #DA473B (ΔE=8.58)

Why Designers Use It:

This vivid red is heavily utilized in designs that demand attention, such as warnings, urgent promotions, and critical calls-to-action. It finds its place in industries like automotive (think brake lights or warning signals), entertainment (for posters and marketing), and technology (for bold UI elements). Its powerful contrast and high visibility are key for any design needing to stand out. Often used in products or branding associated with strength, power, or vitality, this color carries an air of confidence and assertiveness.

It has a global presence but is particularly popular in American and European branding due to its association with dominance and decisiveness. The color is often linked to various consumer goods, from fashion to technology, with a reputation in the sports sector as well. The Pantone 1797 C has become a definitive red, especially within the branding and print industries, where a consistent, eye-catching red is necessary.

The red tones also appear in traditional elements like flags and emblems, where they symbolize courage, leadership, and patriotism.