#C81D23
- RGB
- 200, 29, 35
- Brightness
- 112.2
- HSL (°,%,%)
- 358°, 75%, 45%
- HSV V %
- 78%
- Lab
- 43.2, 63.4, 42.6
- CMYK (%)
- 0%, 86%, 83%, 22%
- PNG size
- 6.5 KB
- Tone / Feel
- dark, vivid warm hue
Recommended text: White (5.74:1 — AA / AAA (large))
Color Profile: #C81D23
Common Name: Scarlet Red
RGB: 200, 29, 35
HSL: 360°, 71%, 47%
Contrast vs White: High contrast, AA Pass
Contrast vs Black: High contrast, AA Pass
Mood Blurb: #C81D23 evokes a strong, bold presence. Its rich and vivid red shade brings a sense of urgency and excitement, commonly seen in passionate or high-energy environments. Popular in both fashion and design, it is a vibrant hue that signifies power and attention.
Close Named Matches:
- BS 381C:1996 - Post Office Red / Cherry - #C41C22 (ΔE=1.42)
- Pantone Solid Coated - PANTONE 1795 C - #D3222A (ΔE=3.44)
- Behr - Bullfighter Red - #C9262B (ΔE=3.81)
- Jotun - SCARLET DAME - #C34644 (ΔE=20.17)
- Australian Standard AS2700 - HOMEBUSH RED - #C73D2F (ΔE=10.62)
Why Designers Use It:
Scarlet Red (#C81D23) is often utilized in designs where emphasis and vibrancy are key. It works well in creating an atmosphere of boldness, energy, and strength. Its deep red tone is commonly applied in industries ranging from automotive to sports branding, fashion, and retail signage. This color is often used to trigger attention, invoking passion, urgency, and even caution when necessary.
This color has a deep connection to the military, being used in safety and cautionary signs, as well as by emergency vehicles, where visibility is paramount. It also has a place in the creative industries, particularly in high-impact designs that aim to leave a lasting impression. The hue itself carries a timelessness, making it suitable for both modern and classic themes.
While trends vary, red tones like #C81D23 continue to be a go-to for designers looking for power, drive, and high contrast. It's a dominant color in branding and advertisement where attention is a priority. Whether used for a call-to-action button, a logo, or an accent wall, this color commands focus and leaves a statement.