#C64854
- RGB
- 198, 72, 84
- Brightness
- 124.8
- HSL (°,%,%)
- 354°, 53%, 53%
- HSV V %
- 78%
- Lab
- 48.6, 51.0, 19.5
- CMYK (%)
- 0%, 64%, 58%, 22%
- PNG size
- 6.4 KB
- Tone / Feel
- mid, vivid warm hue
Recommended text: White (4.71:1 — AA / AAA (large))
Color Profile: #C64854
Common Name: Tomato Red
RGB: 198, 72, 84
HSL: 355°, 57%, 56%
Contrast vs White: 3.3:1 (AA Pass)
Contrast vs Black: 9.1:1 (AA Pass)
Mood & Tone:
This color is bold, inviting, and energetic, with a strong visual presence. It often evokes warmth and passion, commonly associated with dynamism and assertiveness. Whether in fashion, design, or art, it commands attention without overwhelming the viewer, creating an inviting yet authoritative ambiance. It's a color that's often chosen for designs that require a strong, emotive impact.
Named Matches:
- Dutch Boy - Candy Apple Red (#C64854) - Exact Match
- Pantone FHI - Tomato Puree (#C24654) - ΔE=1.83
- Behr - Super Hero (#C84F58) - ΔE=2.66
- Jotun Paint - Oriental Red (#C24644) - ΔE=8.01
- Munsell - 3.75r 5/12 (#D04D57) - ΔE=3.46
Why Designers Use It:
This color is often used to invoke energy, passion, and strength. Designers in a variety of industries, from fashion to interior design, frequently rely on this color for its boldness and emotional impact. The striking combination of red and orange hues makes it stand out and can trigger both excitement and warmth, making it particularly effective in settings where attracting attention is crucial. It's seen in industries such as cosmetics, technology, food packaging, and branding, and can even be found in safety signage. Because of its association with stimulation, it is sometimes used in designs for restaurants, fast-food brands, and sports teams.
Being a vibrant, dynamic color, it has a strong presence in many cultures and is often tied to emotions, particularly those associated with love, excitement, and urgency. It’s a traditional choice in many fields and maintains its popularity due to its effectiveness in capturing immediate attention.