#C40F89

Color Profile: #C40F89

Common Name: Pink

RGB: (196, 15, 137)

HSL: H: 320°, S: 84%, L: 41%

Contrast Ratios:

• Vs White: 3.0:1 (Fails AA)
• Vs Black: 10.8:1 (Passes AAA)

Mood: #C40F89 evokes a vibrant, bold energy with its deep magenta tone. Often associated with creativity, passion, and modern aesthetics, it balances warmth and vibrance with an energetic presence. Its striking appeal makes it a popular choice in both high-end and experimental design contexts.

Named Matches:

• Pantone 17-2624 TCX - Rose Violet (#C0428A) - ΔE = 16.05
• Behr Paint - Hot Pink (#B04572) - ΔE = 28.24
• Benjamin Moore - Hot Lips (#BD4380) - ΔE = 20.29
• RAL 4010 - Telemagenta (#C05281) - ΔE = 27.62
• Jotun - Elderberry Crush (#B25668) - ΔE = 41.88

Why Designers Use It:

• This color is often favored in industries aiming to project excitement and modernity, such as fashion, advertising, and digital media. It can also represent luxury and creativity, commonly used in high-end branding and artistic spaces.
• In design, it's not just a color, but a statement—bold and unapologetic. Its warm undertones evoke energy, while the deep magenta shade balances it with sophistication.
• It's trending in areas where attention to detail and emotional appeal matter—think tech startups, modern interiors, or branding for bold, cutting-edge brands. It frequently appears in designs aiming to push boundaries, and it's a color that appeals to the younger, creative crowd.
• Regionally, its use can sometimes lean into luxury or chic aesthetics in Western fashion, while also making waves in pop culture and digital art movements globally.
• While it doesn't directly tie to a specific natural element, the vibrancy of this shade is often associated with flowers, gemstones, and the boldest moments of nature (think sunsets and florals). In manufacturing, it might appear in products ranging from cosmetics to clothing to tech gadgets.