#BD3C42
- RGB
- 189, 60, 66
- Brightness
- 115.3
- HSL (°,%,%)
- 357°, 52%, 49%
- HSV V %
- 74%
- Lab
- 44.9, 51.9, 26.0
- CMYK (%)
- 0%, 68%, 65%, 26%
- PNG size
- 6.4 KB
- Tone / Feel
- mid, vivid warm hue
Recommended text: White (5.40:1 — AA / AAA (large))
Color Profile: #BD3C42
Common Name: Raspberry Red
RGB: 189, 60, 66
HSL: 0°, 50%, 47%
Contrast vs White: 4.5:1 (AA pass)
Contrast vs Black: 8.6:1 (AAA pass)
Mood Blurb: This rich, bold red evokes a sense of energy and passion. It is often associated with creativity and is commonly found in design contexts that aim to attract attention, spark excitement, or convey warmth. Its strong presence in visual art and design makes it both striking and inviting, giving it a dynamic, yet grounded feel.
Notable Matches:
- Isomat - #BD3C43 (Delta E=0.59)
- Australian Standard AS2700 - #A8303F (Delta E=8.63)
- Behr Paint - #BA3A40 (Delta E=0.92)
- Benjamin Moore - #BE3B43 (Delta E=0.93)
- Pantone FHI - #BB363F (Delta E=1.98)
Why Designers Use It:
This color is highly favored in industries requiring bold, eye-catching statements, such as branding, advertising, and fashion. It’s a go-to in areas where energy, passion, and creativity need to be communicated swiftly. Designers appreciate its ability to pop off the page or screen, often employing it to create a focal point. It’s also a color that links to confidence, making it popular in sectors like beauty and technology. Regional use can be observed in certain brands that want to evoke a modern, energetic image. Its use in automotive or tech industries as an accent color speaks to its versatility, providing a contemporary edge to products.
This color is also symbolic of various cultural traditions. In certain cultures, reds like this one represent prosperity, vitality, and good fortune, which can add deeper layers of meaning when used in certain contexts. It’s a powerful hue that straddles both modernity and tradition.