#BD1D1D
- RGB
- 189, 29, 29
- Brightness
- 106.2
- HSL (°,%,%)
- 0°, 73%, 43%
- HSV V %
- 74%
- Lab
- 40.9, 60.2, 42.8
- CMYK (%)
- 0%, 85%, 85%, 26%
- PNG size
- 4.6 KB
- Tone / Feel
- dark, vivid warm hue
Recommended text: White (6.26:1 — AA / AAA (large))
Color Profile: #BD1D1D
Common Name: Arts & Entertainment / Visual Art & Design
RGB: 189, 29, 29
HSL: 0°, 61%, 42%
Contrast vs White: 3.5:1 (AA fail)
Contrast vs Black: 11.5:1 (AAA pass)
Mood:
The color #BD1D1D evokes intensity and passion, commonly found in designs that call for attention or importance. It can symbolize vitality, energy, and boldness, often used to add emphasis or to create strong emotional impact. It’s a red hue, often linked with urgency or strength, making it perfect for visual art pieces meant to stir reactions or to convey forceful emotion.
Named Matches:
- Pantone 1797 C: #C9282D
- BS 2660-0005 - Poppy Red: #C7361E
- RAL 3020 - Traffic Red: #BE3B37
- Benjamin Moore - Ruby Red: #CB2D2D
- Pantone 485 U: #E45B50
Why Designers Use It:
Designers often use this vibrant shade to evoke strong emotions, whether it's in the form of passion, urgency, or vibrancy. It’s highly effective in areas like entertainment posters, branding for products with bold energy, and even signage where attention-grabbing is key. It can be found in high-stakes industries like automotive design (think brake lights or car body paints), military equipment, and road safety products. This color resonates well with those aiming to convey dominance, confidence, and assertiveness, and it’s often used for campaigns in competitive environments like sports, fast food, and entertainment. Regionally, it can also be associated with celebratory or traditional uses like cultural festivals or national holidays, particularly in cultures that emphasize the strength or vitality of red hues. In addition to being trendy, it's a classic tone that remains relevant throughout different design cycles, especially for those looking for a timeless yet bold touch.