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#B80007

Brightness
100.6
HSL (°,%,%)
358°, 100%, 36%
HSV V %
72%
Lab
38.2, 62.8, 49.9
PNG size
5.9 KB
Tone / Feel
dark, intense warm hue
Black text 3.04:1 Fail (normal) · AA (large) (large)
White text 6.91:1 AA (normal) · AAA (large) (large)

Recommended text: White (6.91:1 — AA / AAA (large))

Color Profile: #B80007

Common Name: Cherry Red

RGB: (184, 0, 7)

HSL: (357°, 100%, 36%)

Contrast vs White: 7.4 (AA Pass)

Contrast vs Black: 17.4 (AA Pass)

Mood Blurb:

This vivid red strikes an intense, vibrant presence, making it ideal for designs that need to stand out. It's often associated with urgency, passion, and energy, offering a bold statement in any visual context.

Close Matches:

  • Pantone: 20-0069 TPM - Candy Apple Red #B60017
  • BS 2660: Poppy Red #C7361E
  • Australian Standard AS2700: Homebush Red #C73D2F
  • RAL Classic: Traffic Red #BE3B37

Why Designers Use It:

  • Visual Impact: The striking nature of Cherry Red grabs attention immediately, making it a favorite for high-visibility branding and products.
  • Emotionally Charged: Red, especially in this shade, is known for invoking strong emotional responses, from love to excitement to danger. This makes it a common choice in industries like entertainment, food & beverage, and retail.
  • Trendy in Marketing: Often seen in campaigns that aim to evoke urgency or excitement, Cherry Red is frequently used in limited-time offers or sales promotions.
  • Regional Use: This color is widely used across Western markets in advertising, where it resonates with themes of energy and passion.
  • Industry Use: Automotive, food packaging, and fashion industries often rely on red for its boldness and ability to stand out in competitive markets.
  • Natural and Cultural Associations: While not directly linked to natural materials, red is frequently associated with food (e.g., fruits like cherries) and cultural elements like festivals or flags.

Palette neighbours