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#B78854

Brightness
147.2
HSL (°,%,%)
32°, 41%, 52%
HSV V %
72%
Lab
60.2, 11.8, 34.7
PNG size
6.0 KB
Tone / Feel
mid, soft warm hue
Black text 6.66:1 AA (normal) · AAA (large) (large)
White text 3.15:1 Fail (normal) · AA (large) (large)

Recommended text: Black (6.66:1 — AA / AAA (large))

Color Profile: #B78854

Common Name: Imperial Buff

RGB: rgb(183, 136, 84)

HSL: hsl(38, 37%, 53%)

Contrast: vs White: 3.7 (AA)
vs Black: 9.5 (AAA)

Mood Blurb: #B78854 is a warm, inviting color often associated with vintage and classic aesthetics. It's used in interior design, branding, and art to evoke a sense of tradition and earthiness. It embodies a nostalgic richness that resonates with timeless elegance and understated luxury.

Close Matches:

  • Jotun - #B78854 (Imperial Buff)
  • Australian Standard - #BD9568 (Deep Stone)
  • BS 2660 - #BF9C6A (Light Stone)
  • Munsell Color System - #BD8750 (10yr 6/6)
  • Pantone Solid Coated - #BE8B5E (PANTONE 729 C)

Why Designers Use It:

  • This color is a staple in interior design for its warm, earthy feel, often used to create a sense of coziness in spaces.
  • It's a favorite for brands in the luxury and heritage sectors, especially when aiming for a vintage or sophisticated aesthetic.
  • Manufactured from natural pigments, #B78854 can be found in some architectural paints and is often used in decorative elements for both residential and commercial spaces.
  • Though it has an old-world charm, it is gaining renewed popularity as a trendy color choice for brands that seek to evoke a sense of tradition with a modern twist.
  • In some regions, this color is associated with autumn and harvest, making it a seasonal favorite for event and retail design in fall.
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