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#B44F4F

Brightness
118.6
HSL (°,%,%)
0°, 40%, 51%
HSV V %
71%
Lab
46.8, 41.1, 20.4
PNG size
4.4 KB
Tone / Feel
mid, soft warm hue
Black text 4.17:1 Fail (normal) · AA (large) (large)
White text 5.03:1 AA (normal) · AAA (large) (large)

Recommended text: White (5.03:1 — AA / AAA (large))

Color Profile: #B44F4F

Common Name: Isomat

RGB: (180, 79, 79)

HSL: (0, 0.34, 0.47)

Contrast vs White: 3.7, AA Pass

Contrast vs Black: 9.6, AA Pass

Color Mood:

This rich, earthy red brings a sense of warmth and grounding, often evoking traditional or rustic settings. It balances vibrancy with subtle sophistication, making it both striking and calming. It is used in both contemporary designs and historical or cultural references, especially in architectural and interior contexts. The color feels like a bold accent but still comfortable in long-term use.

Close Named Matches:

  • Isomat - #B44F4F
  • BS 2660-1023 - Tawney Red - #BA584C
  • Pantone FHI - Baked Apple - #B14E52
  • Behr - Salsa - #B3554F
  • Jotun - #A13F3D

Why Designers Use It:

This color is commonly used in both traditional and modern design elements, with a particular preference in interior design, especially for rustic or vintage looks. It’s widely applied in the building industry, in both paint and coatings for structures that require strong, but warm, tones. Its earthy quality gives it versatility in manufacturing, from interior designs to product packaging. The color has a strong connection to classic architectural styles and is frequently associated with natural elements like clay or terracotta. The color's rich undertones make it perfect for creating an inviting, cozy atmosphere in homes and businesses alike. In the automotive industry, it’s also used in some trims, particularly in heritage-inspired designs or limited-edition vehicles. This color has an enduring appeal, especially in Mediterranean and Southern European design traditions.

Palette neighbours