Select Page

← All HEX colors

#B39C59

Brightness
157.4
HSL (°,%,%)
45°, 37%, 53%
HSV V %
70%
Lab
65.0, -0.4, 38.0
PNG size
6.4 KB
Tone / Feel
mid, soft warm hue
Black text 7.82:1 AAA (normal) · AAA (large)
White text 2.69:1 Fail (normal) · Fail (large)

Recommended text: Black (7.82:1 — AAA / AAA)

Color Profile: #B39C59

Common Name: Wheat

RGB: 179, 156, 89

HSL: 44°, 39%, 51%

Contrast: White: 75.7, AA pass, Black: 48.9, AA pass

Mood: A warm, earthy hue reminiscent of natural grains and rustic landscapes. It evokes a sense of grounded simplicity and vintage charm. Often associated with elegance and a touch of nostalgia, this color strikes a balance between muted sophistication and down-to-earth warmth.

Notable Matches

  • Jotun Paint: Wheat #B39C59 (Exact Match, ΔE=0.00)
  • BS 2660-4056: Mustard #BFA154 (ΔE=6.50)
  • Pantone 16-0730 TCX: Antique Gold #B59E5F (ΔE=2.26)
  • Behr Paint: Apple Wine #B39B5C (ΔE=2.03)
  • Munsell: 7.5Y 6/6 #A79143 (ΔE=7.21)

Why Designers Use It

This warm, neutral color is a favorite for designers because of its versatility. It pairs beautifully with both cool and warm tones, offering a sophisticated yet subtle backdrop for interiors, branding, and product designs. Its resemblance to natural elements like sand, wheat, and rustic wood gives it a timeless appeal, often used in vintage-themed or minimalist designs. Additionally, its association with organic materials and earth tones makes it ideal for sustainability-focused designs.

It’s common in industries such as home decor, fashion, and even food packaging, where warmth and natural hues are emphasized. Some designers opt for this color for creating environments that feel calm, inviting, and grounded, ideal for spaces like cafes, boutique stores, and wellness centers.

The color's calming properties make it a popular choice for regions that embrace minimalist aesthetics, while also being employed in global design trends that focus on bringing nature indoors. Its timeless appeal is rooted in its connection to natural materials, invoking an almost earthy, organic feel that's appreciated in both contemporary and classic designs.

Palette neighbours