#B0978B
- Brightness
- 157.6
- HSL (°,%,%)
- 19°, 19%, 62%
- HSV V %
- 69%
- Lab
- 64.3, 7.3, 9.7
- CMYK (%)
- 0%, 14%, 21%, 31%
- PNG size
- 6.7 KB
- Tone / Feel
- mid, soft warm hue
Recommended text: Black (7.65:1 — AAA / AAA)
Color Profile: #B0978B
Common Name: Clay Brown
RGB: (176, 151, 139)
HSL: (27°, 19%, 61%)
Contrast with White: 60.7 (AA Pass)
Contrast with Black: 8.0 (AA Pass)
Mood: This earthy tone has a soft, muted presence, reminiscent of natural, grounded materials. It evokes a calm, organic feel, often found in rustic or vintage-inspired settings. Subtle and warm, it creates an inviting and balanced atmosphere.
Close Named Matches:
- AMS Standard 595a: 20313 - Brown (#B0978B) ΔE=0.00
- Federal Standard 595c: 20313 - Brown (#B0978B) ΔE=0.00
- RAL Classic: 1019 - Grey Beige (#A89481) ΔE=4.61
- Pantone Solid Coated: PANTONE 7530 C (#AB9C8F) ΔE=4.27
- Jotun Paint: Caravan (#AB9783) ΔE=4.77
Why Designers Use It:
This color is often utilized in designs that aim for a timeless, earthy aesthetic. It's widely employed in interior design to create a warm, comfortable atmosphere, particularly in rustic or traditional themes. Manufacturers of paint, textiles, and furniture appreciate its ability to create grounded, stable designs without overwhelming the space. As a neutral with strong undertones, it's ideal for creating subtle contrasts and balance in both industrial and residential spaces. In some cases, this color can be found in automotive and branding designs that emphasize reliability and sophistication. Additionally, its use in materials like stone, clay, and fabric ties it to natural, earthy traditions, often associated with craftsmanship and durability.