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#AF804F

Brightness
139.6
HSL (°,%,%)
31°, 38%, 50%
HSV V %
69%
Lab
57.2, 12.4, 33.5
PNG size
6.0 KB
Tone / Feel
mid, soft warm hue
Black text 6.02:1 AA (normal) · AAA (large) (large)
White text 3.49:1 Fail (normal) · AA (large) (large)

Recommended text: Black (6.02:1 — AA / AAA (large))

Color Profile: #AF804F

Common Name: Hempel

RGB: 175, 128, 79

HSL: 34, 41%, 46%

Contrast vs White: 5.2:1 (AA Pass)

Contrast vs Black: 9.1:1 (AA Pass)

Mood Blurb: A warm, earthy tone with an inviting, natural appeal. #AF804F evokes a sense of tranquility and grounded stability, often associated with rustic aesthetics. This color conveys warmth without being overpowering, making it ideal for creating a comfortable and relaxed atmosphere. It is often used in interior design and product packaging to convey earthiness and sophistication.

Close Named Matches:

  • Hempel (Hempel paint) – #AF804F
  • Behr Golden Rice – #AF814D
  • BS 381C Deep Buff – #BD8F56
  • Benjamin Moore Cognac Snifter – #B78354
  • Jotun Imperial Buff – #B78854

Why Designers Use It:

This color is favored in design for its ability to evoke warmth and comfort while maintaining an earthy sophistication. #AF804F works well in various contexts, from modern rustic interiors to contemporary product designs. The rich, golden undertones give it versatility, making it suitable for natural and organic brands. In particular, designers use this hue in interior design and furniture, often pairing it with natural woods and textured fabrics for a harmonious, grounded aesthetic. It has a timeless, classic appeal but is currently gaining traction in trending color palettes that combine both elegance and nature. Regional use is strong in eco-conscious and nature-inspired brands, which celebrate sustainability.

Palette neighbours