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#AF4035

Brightness
109.0
HSL (°,%,%)
5°, 54%, 45%
HSV V %
69%
Lab
42.8, 44.6, 30.7
PNG size
6.3 KB
Tone / Feel
dark, vivid warm hue
Black text 3.61:1 Fail (normal) · AA (large) (large)
White text 5.82:1 AA (normal) · AAA (large) (large)

Recommended text: White (5.82:1 — AA / AAA (large))

Color Profile: #AF4035

Common Name: Signal Red

RGB: (175, 64, 53)

HSL: (6°, 52%, 47%)

Contrast vs White: 4.8 (AA pass)

Contrast vs Black: 7.3 (AA pass)

Mood:

#AF4035, or Signal Red, is a bold, striking shade that exudes confidence and urgency. Often used in areas where attention is paramount, it has a warm, assertive tone that draws the eye. Its intensity adds a sense of vigor and passion, making it perfect for accentuating key elements, whether in design or branding.

Notable Matches:

  • RAL Classic - Signal Red: #AF312A (ΔE=7.20)
  • Jotun Paint - Signal Red: #B03F3C (ΔE=4.15)
  • Behr Paint - Amaryllis: #B3453B (ΔE=2.21)
  • Benjamin Moore - Paper Lantern: #AC4031 (ΔE=2.07)
  • Munsell Color System - 7.5r 4/10: #A43C33 (ΔE=4.22)

Why Designers Use It:

Designers often turn to #AF4035 for its strong emotional pull and vibrant energy. It’s frequently employed in high-visibility situations such as advertising, logos, and product packaging. The shade's intensity works well in modern, dynamic environments, offering a contemporary appeal. It's especially prevalent in industries like automotive, safety (traffic signals), and branding for brands that want to make a bold statement. While it's popular globally, certain regions use it more prominently for signaling or attracting attention. Signal Red also holds a long-standing tradition in the military and engineering fields, where precision and urgency are key. Its use spans both old and new traditions, adapting itself from the past era of industrial design to modern-day applications in technology and communications.

Palette neighbours