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#AE5A44

Brightness
119.7
HSL (°,%,%)
12°, 44%, 47%
HSV V %
68%
Lab
47.9, 32.2, 28.1
PNG size
5.0 KB
Tone / Feel
mid, soft warm hue
Black text 4.35:1 Fail (normal) · AA (large) (large)
White text 4.83:1 AA (normal) · AAA (large) (large)

Recommended text: White (4.83:1 — AA / AAA (large))

Color Profile: #AE5A44

Common Name: Terracotta

RGB: (174, 90, 68)

HSL: (14°, 39%, 47%)

Contrast vs White: 3.9 (Passes AA)

Contrast vs Black: 10.0 (Passes AA)

Mood Blurb:

The rich, earthy hue of #AE5A44 evokes a warm, grounded atmosphere. Often associated with vintage aesthetics, it carries a sense of sophistication with a touch of rustic charm. Its muted tone offers both depth and approachability, making it a popular choice for artistic and cultural settings. This color blends well in interior design, particularly in rustic, bohemian, and eclectic styles.

Notable Matches:

  • Matthews Paint: Hammered Copper Met. - #AE5A44
  • Australian Standard AS2700: Terracotta - #9B4A38 (ΔE=6.67)
  • BS 381C: Terracotta - #A65341 (ΔE=3.36)
  • Benjamin Moore: Salsa Dancing - #AC5540 (ΔE=2.17)

Why Designers Use It:

#AE5A44, or Terracotta, is revered for its organic appeal and timeless elegance. The earthy tone is often selected for its versatility, which allows it to pair seamlessly with both warm and neutral color schemes. Designers use it in various industries, especially in interior design, for creating spaces that feel both homey and artistic. The color's connection to natural elements, like clay and soil, gives it a grounding presence, making it popular in organic and rustic design trends.

This color is notably popular in vintage or Mediterranean-style interiors, evoking the warmth of terracotta tiles. Furthermore, it is a common choice in the fashion industry, particularly for autumn collections, where earthy tones like this reflect the changing seasons. Though it has ancient roots in pottery and architecture, the modern use of this shade in both paint and fabric design has made it a standout for creating welcoming, earthy atmospheres.

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