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#ADA07A

Brightness
160.2
HSL (°,%,%)
45°, 24%, 58%
HSV V %
68%
Lab
66.1, -1.3, 21.6
PNG size
5.8 KB
Tone / Feel
mid, soft warm hue
Black text 8.09:1 AAA (normal) · AAA (large)
White text 2.60:1 Fail (normal) · Fail (large)

Recommended text: Black (8.09:1 — AAA / AAA)

Color Profile: #ADA07A

Common Name: Olive Green

RGB: 173, 160, 122

HSL: 45°, 22%, 58%

Contrast with White: 6.4 (AA pass)

Contrast with Black: 6.5 (AA pass)

Mood Blurb: #ADA07A has a calm, earthy tone with an organic, natural feel, often associated with tranquility and sophistication. Its muted greenish-brown undertones make it versatile for both modern and rustic design, invoking thoughts of nature and stability. Popular in interior design and the fashion industry, it is seen as a timeless shade that balances well with lighter or darker tones.

Close Named Matches:

  • Australian Standard AS2700 - Lichen: #A9A78B
  • British Standard BS 381C:1996 - Camouflage Beige: #B2A788
  • Benjamin Moore - Olive Branch: #A69D7A
  • Farrow and Ball - Lichen: #A1A189
  • Pantone Solid Coated - 7503 C: #AA9D71

Why Designers Use It:

Timeless and Neutral: Designers often favor this color for its ability to balance both warm and cool palettes. It's neutral enough to complement a wide variety of other tones while still maintaining its own identity. The hue is often used in the fashion and interior design industries for its ability to evoke both elegance and calm. It's also well-suited for creating a grounded atmosphere in modern and vintage designs alike.

Affiliation with Nature and Luxury: #ADA07A draws upon organic and natural influences, often seen in designs that aim to connect with the environment. It has ties to sustainable and eco-friendly movements, frequently used in designs meant to evoke simplicity, nature, and refined luxury. Whether applied in automotive design, textiles, or interior design, it remains a popular choice for evoking both warmth and understated elegance.

Notable Industries: The automotive industry utilizes this tone for interior accents or limited-edition paint schemes, while textiles and furniture designs make use of it for creating modern yet earthy designs. Additionally, it has found applications in military, camouflage designs, and heritage products. It serves as an excellent choice for creating modern vintage aesthetics in fashion.

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