#AC98C9
- Brightness
- 164.4
- HSL (°,%,%)
- 264°, 31%, 69%
- HSV V %
- 79%
- Lab
- 66.1, 17.0, -22.5
- CMYK (%)
- 14%, 24%, 0%, 21%
- PNG size
- 6.2 KB
- Tone / Feel
- light, soft cool hue
Recommended text: Black (8.09:1 — AAA / AAA)
Color Profile: #AC98C9
Common Name: Mighty Aphrodite
RGB: 172, 152, 201
HSL: 240°, 24%, 70%
Contrast vs White: 4.2 (AA Pass)
Contrast vs Black: 12.3 (AA Pass)
Mood Blurb:
#AC98C9, or "Mighty Aphrodite," evokes a calm and gentle ambiance, ideal for artistic spaces and interior design projects requiring an air of sophistication and subtle elegance. The subdued violet undertones complement neutral color schemes, making it versatile for both modern and classic aesthetics.
Notable Matches
- Benjamin Moore - #AC98C9 (Exact Match)
- Jotun - #B3A1BF (ΔE=10.92)
- Behr - #A598C6 (ΔE=3.05)
- Dunn-Edwards - #B9A0D2 (ΔE=3.85)
Why Designers Use It
Functionality & Aesthetic: #AC98C9 is popular in high-end interior design for creating peaceful, serene environments, especially in luxury bedroom and living room designs. The soft lavender hues have a timeless quality, making it especially suited for spaces that blend modern and vintage styles. This shade is also favored in the branding of cosmetics and beauty products due to its association with elegance and femininity.
Trendy Usage: While traditionally a shade for refined design, its recent surge in popularity is driven by the growing demand for minimalist and Scandinavian interior design. It’s also seen in tech branding and luxury goods for its association with exclusivity.
Materials & Influences: #AC98C9 is largely inspired by the rich, purple tones of precious stones like amethyst and the delicate nature of lilacs in bloom. As such, it's often used in the beauty industry, luxury textiles, and high-end fashion. Its appeal in the tech and automotive industries is rising as companies seek to embrace both sophistication and futuristic vibes.