#AC94C0

Color Profile: #AC94C0

Common Name: Lilac

RGB: 172, 148, 192

HSL: 240, 25%, 67%

Contrast vs White: 3.6 (Passes AA)

Contrast vs Black: 8.0 (Passes AA)

Mood: This soft and delicate lilac hue evokes feelings of calmness and creativity, often associated with artistic expression. It's a color that straddles the line between purple and pink, offering both warmth and coolness. It has a nostalgic and soothing presence, often used in designs aimed to convey elegance and subtle sophistication.

Close Named Matches:

• Benjamin Moore #AC98C9 – Mighty Aphrodite (ΔE=3.30)
• Behr #B495C3 – Atlantic Tulip (ΔE=2.93)
• Pantone #A894BD – Viola (ΔE=2.23)
• Vista Paint #A693BC – Lilac Garden (ΔE=2.58)
• Farrow and Ball #8D8089 – Brassica (ΔE=21.89)

Why Designers Use It:

• This shade of lilac is commonly chosen in industries focused on luxury, wellness, and creativity. Its calming yet invigorating hue is popular in the fashion and interior design industries, often used for products aimed at a refined, youthful audience.
• The color is particularly prevalent in design schemes associated with spirituality, mental well-being, and fashion trends. It is used for its ability to evoke sophistication and subtle elegance.
• Regionally, it may be favored in European and North American markets, particularly in decor items and textiles.
• Manufacturing and branding often employ lilac for its universal appeal in cosmetics, art supplies, and luxury packaging, where its tone connotes a delicate balance between beauty and calmness.
• While lilac itself has been a classic choice in historical color palettes, its modern usage in design often links it to the softness of nature, and it’s also used in branding for tech products to convey innovation with warmth.