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#AC4931

Brightness
110.7
HSL (°,%,%)
12°, 56%, 43%
HSV V %
67%
Lab
43.9, 39.0, 36.3
PNG size
6.4 KB
Tone / Feel
dark, vivid warm hue
Black text 3.75:1 Fail (normal) · AA (large) (large)
White text 5.60:1 AA (normal) · AAA (large) (large)

Recommended text: White (5.60:1 — AA / AAA (large))

Color Profile: #AC4931

Common Name: Benjamin Moore Navajo Red

RGB: (172, 73, 49)

HSL: (16°, 56%, 46%)

Contrast vs White: 4.4 (AA pass)

Contrast vs Black: 7.8 (AA pass)

Mood: This deep red hue evokes a sense of warmth and earthy richness, often associated with traditional and timeless designs. It creates a comforting yet assertive atmosphere, making it perfect for spaces where deep color tones are desired without overwhelming the senses. A classic, rustic shade that balances modern and vintage vibes.

Close Matches:

  • Behr Glowing Firelight: #B2492C (ΔE=4.64)
  • Munsell 10r 5/10: #BB5538 (ΔE=5.31)
  • Pantone 174 C: #9C3C25 (ΔE=5.28)
  • Jotun 0911: #C14B3D (ΔE=8.54)

Why Designers Use It:

  • Versatile & Warm: Designers love this color for its versatility in both modern and classic designs. It works well in interiors where a touch of warmth and sophistication is needed.
  • Tradition Meets Trend: The deep red is often used in traditional cultural contexts but has also found its place in contemporary interior design trends, especially in rustic or Mediterranean styles.
  • Natural Connection: This color has an earthy connection, often seen in natural elements like terracotta, clay, and wood, making it a popular choice in eco-friendly and natural-themed interiors.
  • Interior Use: Widely used in home and office interiors, particularly in living rooms, kitchens, and accent walls to create a cozy yet stylish space. It’s also a favorite in hospitality spaces, such as restaurants and hotels, where a warm, inviting ambiance is needed.

Additional Notable Mentions:

  • Benjamin Moore Navajo Red is directly associated with earthy, natural tones in design and is favored for creating grounding, rich experiences in interiors.
  • The exact match from Benjamin Moore showcases its identity in the wider color palette and highlights the harmony it achieves with other warm tones like ochre and burnt orange.

Palette neighbours