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#AA1E5B

Brightness
100.6
HSL (°,%,%)
334°, 70%, 39%
HSV V %
67%
Lab
38.3, 58.2, 0.7
PNG size
5.3 KB
Tone / Feel
dark, vivid warm hue
Black text 3.05:1 Fail (normal) · AA (large) (large)
White text 6.89:1 AA (normal) · AAA (large) (large)

Recommended text: White (6.89:1 — AA / AAA (large))

Color Profile: #AA1E5B

Common Name: Raspberry Red

RGB: (170, 30, 91)

HSL: H: 340° S: 76% L: 40%

Contrast: White: 3.1 (AA pass), Black: 7.6 (AA pass)

Mood: This shade of deep raspberry radiates a sense of vibrant energy and bold sophistication. It is often associated with luxury and creativity, frequently appearing in fashion and visual arts, bringing a striking visual presence that balances warmth with a certain elegance.

Close Matches:

  • NCS 1950 Index: #AA1E5B (Exact match)
  • Benjamin Moore - Gypsy Pink: #AC3263 (ΔE=5.87)
  • Jotun - Elderberry Crush: #B25668 (ΔE=22.51)
  • Farrow & Ball - Rectory Red: #A53C49 (ΔE=20.42)

Why Designers Use It:

This color's appeal lies in its rich, deep tone, often used to evoke a sense of luxury and creativity. It works especially well in high-end fashion design and visual art projects, where striking color contrast is needed. Its versatility also allows it to function as both a bold accent or a primary shade in various designs, making it popular in premium branding and marketing materials.

This color is particularly prominent in the fashion and cosmetic industries, where bold, empowering shades are used to attract attention. It is also frequently used in interior design, especially in luxurious or intimate spaces, to convey warmth and sophistication. The color’s popularity can be seen in modern art, where it is used to convey strong emotion and dynamic expression.

Though popular globally, raspberry tones like this one are commonly associated with Western cultures, where they reflect high-end aesthetics and luxury. Its use in modern technology branding is growing as well, representing innovation with a sense of artistic flair. The use of #AA1E5B is timeless, yet still fresh enough to capture attention in today's design trends.

Palette neighbours